Redken just introduced a new color care line specifically formulated for naturally or color-treated gray and silver haired clients this October… the NEW! Redken Color Extend Graydiant!

Once a multipurpose product used only in the kitchen, apple cider vinegar has now become a hot-ticket ingredient in health, skin and haircare formulations.

In 2004, Redken introduced its first professional grooming line for men, Redken for Men. Staying true to their heritage, the next generation of men’s essentials is here: Redken Brews. 

With the influx of blow dry bars, glam apps and dry shampoos appearing everywhere, one thing is clear: clients love a good blowout, but do not necessarily want to put in the effort to blow dry their own hair.

Redken has tapped longwear makeup’s unrivaled remover, micellar water, and brought its dirt-magnet technology into the new Redken Clean Maniac Micellar Shampoo.

One in two women air-dry their hair. With this fact in mind, Redken has developed NEW No Blow Dry air dry stylers, the easy solution that allows clients to achieve a frizz-controlled style without the use of a blow dryer.

What do split ends, frizz and lackluster hair have in common? They can all be a side effect of over-styled, over-processed hair, which can all be aggravated by colder weather!

Redken Symposium 2017 is just four months away! The bi-annual event will be held on January 15-17 at the Mandalay Bay Resort and Casino in Las Vegas.

Just imagine, one of the biggest culprits of damaged hair –heat– is actually the most effective way to restore damage and revive the look and feel of healthy hair.

Redken invites curly haired girls everywhere to toss their flat iron with the launch of the NEW! Curvaceous professional customizable system for all curl types.