PRORITUALS has announced the launch of their Metallics professional hair color line. Known for their high-quality professional color products, the addition of the nine new metallic shades continues to position PRORITUALS as a fashion-forward professional color line.

Most men don’t like to spend a lot of time on grooming. It’s a simple fact. To save on time and help invigorate the senses, PRORITUALS has launched their new 2-in-1 Energizing Shampoo. 

Continuing education is a vital part of every pro’s life and a core belief of the PRORITUALS brand. Staying true to this fundamental value, the salon professional color and wet line has announced a revamped and revitalized education program in 2017, along with the appointment of nearly 30 new educators across the country.

ProRituals just announced that starting July 1st, 2016, the brand will have a New Creative Director and Director of Education – Douglas Martucci!

It was all over the runway for SS’16 – from Tommy Hilfiger to Isabel Marant, to Stella McCartney, all eyes were on the messy, undone hair (in addition to the clothes of course)!

Some would say hairstylists are miracle workers and most of the time that’s true. Now there’s one more reason for clients to walk out of the salon praising their stylists’ name – hairdressers can actually make clients look younger by giving their face a lift.

Robanda, the diversified beauty products manufacturer, announces the launch of ProRituals Mega Hold Hairspray 25th Anniversary Edition: it’s not often a hairspray sticks around for 25 years, but when it’s a staple like ProRituals Mega Hold Hairspray, it’s easy to see why the product has such longevity!

Everyone from Kylie Jenner to Rita Ora are indulging in the bright-haired trend, making it a bold staple that’s here to stay. Getting vibrant hues and even pastels can be difficult with even the most color-rich dyes. Now stylists can turn to ProRituals’ new Hair Brighteners to add bright, intense color results to their current hair color formulations.

Let's face it. Change can be a little scary at times, especially when it comes to transforming your looks. Discover how Terrence Michael Renk and Bodyography Cosmetics Makeup Artist, Kelly McGowan teamed up to create a beautiful transformation that gave the client a new, youthful look, yet didn’t completely change who she was!