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The look that has been populating fashion runways and the streets of Europe has been taken to new depths with Redken’s NEW! Chromatics Ultra Rich shades, offering up to 100% gray coverage with Redken’s first-ever true monochromatic color for results that are rich, solid and saturated with mirror-like shine!

L’Oréal Professionnel is expanding its demi-permanent lines, DIA Light and DIA Richesse with five new shades to complete the portfolio for a total of 123 shades.

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