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Displaying items by tag: KPAK

Vero K-PAK® Age Defy introduces the Natural Platinum Ash Series, four stunning shades that deliver our coolest natural coverage to hair with 50% or more gray—plus locks that look, feel and act more youthful inside and out!

What's the secret to model-beautiful hair? How can your color-treated hair look like those ads you see? Joico's got the key to unlock the secret, and it's time to pick that lock! Introducing new K-PAK® Color Therapy™ Luster Lock™!

You saw the “red” carpet turn regal purple at the Oscars this year with stars like Naomi Watts, Reese Witherspoon and others looking luxurious in purple gowns. For hair, this trend can be either bold or fold – right into natural haircolor, that is, delicately mingled in for a lighter or pastel-like look.

In a year where Joico counts its 40th year in helping people everywhere get their healthy hair back, Joico is partnering with LULU DK for a “Go Bold & Gold” campaign, that showcases an exclusive, limited anniversary edition design to its unrivaled and award-winning treatment, K-PAK Deep-Penetrating Reconstructor!

This January, two great brands team up to save precious time and money while giving away great prizes!

New K-PAK Color Therapy Dry Oil Spray: Light as a Feather!

Thursday, 11 December 2014 23:59
Published in Products

Joico’s new K-PAK Color Therapy Dry Oil Spray still packs a punch delivering 63% increase in shine and over a 75% reduction in breakage.

How-To: The Color of the Emmys Red Carpet with Denis De Souza

Tuesday, 02 September 2014 23:40
Published in Look

Joico Celebrity Stylist Denis De Souza Zeroes in on the Best Haircolor of the Night!

Redheaded actress Jillian Rose Reed known for her expressive and outgoing role of “Tamara” on MTV’s Awkward, stepped onto the MTV Video Music Awards red carpet tonight sporting a cool, new cast to her signature red haircolor and a playful, textured hairstyle.

7 Sombré Hair Tips with Joico & Denis de Souza!

Tuesday, 29 July 2014 21:33
Published in Look

Who ever thought that the look of a color grow-out would become the height of fashion?

Every summer, you swap out all those wintery woolens for lightweight, colorful wardrobe staples that help you sail through the warmer months, right? Joico thinks your hair deserves the same treatment!

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