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Displaying items by tag: Joico

What's the secret to model-beautiful hair? How can your color-treated hair look like those ads you see? Joico's got the key to unlock the secret, and it's time to pick that lock! Introducing new K-PAK® Color Therapy™ Luster Lock™!

You saw the “red” carpet turn regal purple at the Oscars this year with stars like Naomi Watts, Reese Witherspoon and others looking luxurious in purple gowns. For hair, this trend can be either bold or fold – right into natural haircolor, that is, delicately mingled in for a lighter or pastel-like look.

The trendsetting work of Joico’s crazy-great colorist, Denis De Souza, has been splashed across magazines from coast to coast… it’s come to life on Joico’s most popular videos…and has appeared on stage and in Joico's classes. The guy is, frankly, a genius hair artist!

Either you have it… or you don’t. We’re talking super-thick, crowning-glory hair–the kind everyone envies. But if you DON’T have it, no prob – Joico's going to help you fake it, so no one will be the wiser. Celebrity artist, Paul Norton’s in the thick of it with us…

The real star of the rockin’ Alice+Olivia by Stacey Bendet runway show was Joico InstaTint Temporary Color Shimmer Spray. Making its appearance in front of the ready-for-Coachella crowd, the bold pops of color generated the kind of hot style buzz that fashion fiends and festival lovers are known for.

InstaTint by Joico Colored Festival Hair at Coachella

Saturday, 23 April 2016 03:13
Published in Look

New York may have fashion week, but Southern California owns Coachella, the iconic—and always buzzed-about—annual music festival that sets the stage for hot bands and even hotter style.

Meet the new Joico DuoLight Copper: the next in Joico’s line of one-step tonal crème lighteners for effortless freehand techniques, now in COPPER.

Imagine cleansing and conditioning hair in a single shot. Cleansing conditioners or “co-washes” as they are also known, do just that and are a great option to supplement your regular hair-washing regimen.

Hairstylists across the U.S. voted and it’s now official: Joico LumiShine™ Color is professionals’ favorite new haircolor line!

After awards season comes festival season, and it’s just around the corner! This year we’re sure to see a sea of mermaid brigade hair-color enthusiasts! And you’ll be just as enthusiastic now with NEW Joico K-PAK Color Intensity Mermaid shades – Fiery Coral, Black Pearl and Mermaid Blue!

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