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Displaying items by tag: Joico

JOICO Senior Vice President and General Manager, Sara Jones, just announced several new hires and promotions.

The people have spoken – fashion colors are not just a fashion statement, they are a movement! A fun movement showcasing a festival of color expression like we’ve never seen.

On September 8th opening day for arguably the most famous week in fashion – certainly in New York city and the entirety of the U.S., New York Fashion Week – designer Malan Breton showcased his Spring/Summer 2017 women’s and men’s collection at the Hammerstein Ballroom at Manhattan Center.

Smoke and ash are usually signs of trouble, but in this case, it’s exactly what you need to stay cool! Keep brunettes and blondes lustrous and cool with NEW Joico LumiShine Color “BLUE ASH” shade series!

The radiant AnnaLynne McCord showed up to host the together1heart Charity Launch Party at the Sofitel Los Angeles with hair styled by none other than Joico Celebrity Hairstylist and Spokesperson, Paul Norton.

What's the secret to model-beautiful hair? How can your color-treated hair look like those ads you see? Joico's got the key to unlock the secret, and it's time to pick that lock! Introducing new K-PAK® Color Therapy™ Luster Lock™!

You saw the “red” carpet turn regal purple at the Oscars this year with stars like Naomi Watts, Reese Witherspoon and others looking luxurious in purple gowns. For hair, this trend can be either bold or fold – right into natural haircolor, that is, delicately mingled in for a lighter or pastel-like look.

The trendsetting work of Joico’s crazy-great colorist, Denis De Souza, has been splashed across magazines from coast to coast… it’s come to life on Joico’s most popular videos…and has appeared on stage and in Joico's classes. The guy is, frankly, a genius hair artist!

Either you have it… or you don’t. We’re talking super-thick, crowning-glory hair–the kind everyone envies. But if you DON’T have it, no prob – Joico's going to help you fake it, so no one will be the wiser. Celebrity artist, Paul Norton’s in the thick of it with us…

The real star of the rockin’ Alice+Olivia by Stacey Bendet runway show was Joico InstaTint Temporary Color Shimmer Spray. Making its appearance in front of the ready-for-Coachella crowd, the bold pops of color generated the kind of hot style buzz that fashion fiends and festival lovers are known for.

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