Today, thanks to the astonishing new shades of Aveda Full Spectrum Vibrants™, your clients can truly be themselves more than ever before.

Aveda expands their Full Spectrum™ hair color with long-awaited bold, semi-permanent hues that also leave hair conditioned and radiant.

Aveda considers the effects of their products not only on hair and skin, but on body, mind and emotion, as well. This approach to holistic beauty is merged with their innovations in botanical technologies, the latest of which is: Full Spectrum Demi+™ Custom-Deposit Treatment Hair Color!

Aveda considers the effects of their products not only on hair or skin, but on body, mind and emotion and now, colorists can now apply this concept to demi color in Aveda’s greatest new launch: Full Spectrum Demi+ Custom-Deposit Treatment Hair Color!

Aveda Full Spectrum Deep™ Hair Color Collection delivers new hair shade extensions expanding the colorists’ palette and bringing the line to the next level of customization.

The Aveda Global President talks about corporate stategies and sustainability in today's world, and what it means to continue cultivating the profound legacy of an industry icon.

The past is present is future. Black and white. Cut and color. Above and below. Striving for perfection. Finding it in beauty. Follow your heart.