top news
Estetica's Exclusive Interview: Farouk & Basim Shami
Friday, 19 February 2016 17:53In 1965 Farouk Shami founded Farouk Systems, giving hairstylists like himself the best possible tools and products to work with. 50 years later, his son Basim is the second generation to head up the company. Don't miss our exclusive interview with Farouk & Shami...
Get the Look! Miss Universe at NYFW's Sherri Hill show styled by Farouk Systems & CHI
Tuesday, 16 February 2016 16:46Sherri Hill’s Fall 2016 Collection premiered during New York Fashion Week on February 12, 2016. With CHI Haircare as the show’s official hairstyling team, the newly crowned Miss Universe Pia Wurtzbach and Miss USA Olivia Jordan hit the runway with a sea of sensuous, soft waves.
Go Red for Women! Farouk Systems Inc. supports National Wear Red Day
Tuesday, 09 February 2016 19:21On February 5, 2016, Farouk Systems, Inc. and their employees celebrated National Wear Red Day in support of the American Heart Association’s Go Red for a Day movement.
Grow with Education! Farouk Systems Announces 2 New Key Appointments
Tuesday, 02 February 2016 21:25Basim Shami, CEO and President of Farouk Systems is proud to announce the company’s most recent appointments to the Show and Education Departments: Beverly Zunke & Alma Lopez.
Farouk Systems celebrates as the Official Haircare Sponsor for Miss Universe
Monday, 25 January 2016 12:39For over 10 years, Farouk Systems Artistic Team has created the Miss Universe winning looks for contestants around the world!
How To! The Sophisticate Look Step-by-Step by Farouk Systems
Saturday, 02 January 2016 16:36A combination of soft, long layers and blonde tones for the fashion-forward – learn how to recreate it!
Curl Up with ESTETICA USA's Winter Issue – Free Digital copy here!
Monday, 21 December 2015 16:38In this frosty season, there is a real need for comfort, and there is no better way to deal with the end-of-the-year stress than with our magazine this winter!
Farouk Systems battles Counterfeit Flat Iron production
Friday, 11 December 2015 16:04Farouk Systems President and CEO Basim Shami is proud to announce the company’s continued battle against counterfeit styling tools.
Farouk Systems signs Miss Universe Sponsorship Agreement with WME | IMG
Monday, 07 December 2015 18:09With the recent acquisition of the Miss Universe Organization by WME | IMG, Farouk Systems USA proudly re-instates its support.
CHI Launches The Escape Professional Cordless Curling Iron
Wednesday, 02 December 2015 20:18Farouk Systems Inc. transforms the art of hairstyling with the absence of cords by launching the CHI Escape Cordless Curling Iron ($109.98). As the latest innovation from the brand, this iron is battery operated and features refined CHI ceramic technology that generates elegant styles on the go.