Farouk Systems’ spirit of innovation infused a global presence when the company recently hosted a 3-day summit for their international distribution partners.

Inspired by nature’s stones and minerals, copper is an essential element in our daily lives – even needed for growth and development. This is channeled through the volume and body of the hair for healthy-looking, supple waves and free-flowing movement with radiant reflections.

As the next big dryer innovation, CHI just presented the launch of the LAVA Volcanic Lava Ceramic Hair Dryer.

One model, five looks... this is Fortitude by hairstyling master Rocky Vitelli. Stand your ground, courageous and confident, showing your inner and outer beauty.

The Metropolitan Collection is based on individualism and is a comprehensive approach to fashion and styles that are unique.

CHI and LG Household & Healthcare partnership has created a revolutionary new way to formulate hair color!

Developed for women with natural curls and texture, CHI’s new Aloe Vera with Agave Nectar Haircare Line is a 7-piece collection providing solutions to enhance definition, moisturize hair, and maintain frizz for smoother styling.

The inspiration for the Identity Collection revolves around a women's inner strength and how it emerges into an inner glow with her own identity.

From her viral #LavaWalk to now wearing #LavaWaves, Miss Universe 2018 Catriona Gray’s crowning hairstyle was created by CHI Haircare’s new self-spinning hair curler.

In a continued effort toward global expansion, Farouk Systems Inc. proudly hosted a 2-day event for their Latin American partners in Houston, TX. This included representatives from Mexico, Belize, Guatemala, El Salvador, Honduras, Costa Rica, Panama, Ecuador, Chile, Uruguay, Nicaragua and Columbia.