Farouk Systems Inc. announced the creation of the company's Health + Care Division. This new category will showcase an array of natural and high-tech sanitizing innovations under the trusted CHI and BioSilk brand names.

Dr. Farouk Shami and Farouk Systems, Inc. recently hosted a meeting with the founder of the National Licensing Association along with leaders in the beauty industry, top cosmetology schools and lobbyists.

This stunning hair collection is an awe-inspiring celebration of fashionable hues and fabulous hairstyling by Mego Ayvazian, Farouk Systems Creative Global Artist.

What would make a woman never want to wash her hair again? How about a hairstyle created with 6,000 flawless non-conflict diamonds?

Over 2,000 Sally Beauty Stores and Sallybeauty.com will now carry CHI Shine Shades and CHI Chroma Shine Hair Color.

Farouk Systems’ spirit of innovation infused a global presence when the company recently hosted a 3-day summit for their international distribution partners.

Inspired by nature’s stones and minerals, copper is an essential element in our daily lives – even needed for growth and development. This is channeled through the volume and body of the hair for healthy-looking, supple waves and free-flowing movement with radiant reflections.

As the next big dryer innovation, CHI just presented the launch of the LAVA Volcanic Lava Ceramic Hair Dryer.

One model, five looks... this is Fortitude by hairstyling master Rocky Vitelli. Stand your ground, courageous and confident, showing your inner and outer beauty.

The Metropolitan Collection is based on individualism and is a comprehensive approach to fashion and styles that are unique.