At NYFW, hairstyles help tell a story and lead a brand’s vision. In some cases, the hair trends are more likely than the clothes to appear on the streets, but Wella Professionals Global Creative Director of Care & Styling and legendary hairdresser Eugene Souleiman proves that fortune favors the bold.

In classic Jeremy Scott fashion, his NYFW AW19 show made a statement on the runways. Backstage, a number of mannequin heads topped with short, straight black wigs stood out as they were lined up in a row...

In a wardrobe of blushed pink, chic blacks and glamorous reds, the hairstyles created at Dion Lee SS19 evoked a paradoxical but complimentary toughness.

Post-self and past-self, Jeremy Scott’s latest collection is an homage to his heritage but one which insists on looking forward. Not quite 90s, not quite the 2000’s either, the look answers important questions about what it means to live in the post-millennial age. His inspiration is himself, in this “meta-muse”, gender-fluid tribute.

What makes a genius in the hair industry? As a creative field, the beauty world is one packed full of artists, who have measured their success in various ways.

To celebrate Jeremy Scott’s 20th Anniversary, Wella Professionals Global Creative Director of Care & Styling Eugene Souleiman took on a fresh approach to showcase Jeremy Scott’s SS18 Collection during NYFW – click here to watch the video!

Commencing with this Spring Summer 18 fashion week season, the visionary session stylist and his team are using the full range of ghd tools to create Souleiman’s much anticipated runway looks.

Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling wows the runways at the SS17 Fashion Weeks. His secret weapon? EIMI – and one very special hero product!

Over 6,000 hairdressers recently came together in Bologna, Italy, for Wella Professionals' two day "Collection Show 2017 - Colour Contouring" event, featuring guest star and Global Creative Director for Wella Professionals, Eugene Souleiman.

‘Aspirational meets practical’, was the mission statement from designers Dao-Yi Chow and Maxwell Osborne for DKNY’s SS17 collection. The sporty-luxe, clean designs represented the pair’s vision for life in a futuristic place they called ‘Neo Soho’.