Yesterday at the Dion Lee AW’20 runway show at The Shed, Wella Professionals Global Creative Director of Care & Styling Eugene Souleiman created strong and natural hair looks with delicate braids to complement the designer’s latest collection.

School was in session on the rooftop at New York City’s New Design High School on the Lower East Side for Dion Lee’s SS20 presentation. The late afternoon sunlight softened the stone and steel runway surrounded by graffiti artwork, setting the mood for a show that conveyed a tough elegance.

This glamorous hairstyle created by Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling, was inspired by Stephanie of Monaco in the late '80s. Eugene modernized the look by keeping the hair down (instead of up) and adding texture through to the ends.

Jeremy Scott SS2020 collection was all about a kitschy sci-fi 'neon rock opera' so Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling, wanted to follow that theme through in the hair, with colorful styles inspired by the characters from the “Jem and the Holograms” animated series.

At NYFW, hairstyles help tell a story and lead a brand’s vision. In some cases, the hair trends are more likely than the clothes to appear on the streets, but Wella Professionals Global Creative Director of Care & Styling and legendary hairdresser Eugene Souleiman proves that fortune favors the bold.

In classic Jeremy Scott fashion, his NYFW AW19 show made a statement on the runways. Backstage, a number of mannequin heads topped with short, straight black wigs stood out as they were lined up in a row...

In a wardrobe of blushed pink, chic blacks and glamorous reds, the hairstyles created at Dion Lee SS19 evoked a paradoxical but complimentary toughness.

Post-self and past-self, Jeremy Scott’s latest collection is an homage to his heritage but one which insists on looking forward. Not quite 90s, not quite the 2000’s either, the look answers important questions about what it means to live in the post-millennial age. His inspiration is himself, in this “meta-muse”, gender-fluid tribute.

What makes a genius in the hair industry? As a creative field, the beauty world is one packed full of artists, who have measured their success in various ways.

To celebrate Jeremy Scott’s 20th Anniversary, Wella Professionals Global Creative Director of Care & Styling Eugene Souleiman took on a fresh approach to showcase Jeremy Scott’s SS18 Collection during NYFW – click here to watch the video!