Eufora International is expanding its premiere professional product line with the addition of the REform Professional Waving System, and this is definitely NOT that old school, embarrassingly frizzy, “mom perm” from days gone by!

From shampoo to style, Eufora cocktails curl loving ingredients for bespoke curl care.

Eufora International shares how the HERO ProAmino Peptide Complex™ fights hair loss.

Eufora International announced the 2020 Don Bewley Memorial Scholarship Fund recipients. Established in 2017 to honor their Co-founder, the late Don Bewley, The Scholarship Fund is a heartfelt endeavor to carry on his commitment to serving the professional beauty industry.

Eufora’s “dream cream” delivers instant relief and lasting moisture to wash weary hands!

To help demystify clean beauty “speak”, Eufora International shares their 3-pillar clean beauty platform.

Eufora “Bob Masters” deconstruct a timeless shape to capture the 21st century bob – everything old is new again! The classic French Bob created a style sensation in the roaring 1920’s, and, 100 years later, once again the bob is taking shape to be the hairstyle trend of the season.

Anticipating the end of summer AND the end to pandemic lockdown, Eufora Style Director, Mirza Batanovic recently lopped off his own curly locks, which inspired him to share his thoughts on Killer Curl Must Haves. After all, if you’ve got ‘em, why not flaunt ‘em.

Acknowledging the global impact of landfill waste, Eufora builds upon a long-standing planet-friendly philosophy with introduction of a new Refill. Reuse. Recycle. campaign.

With domestic violence on the rise, Eufora recommits to their long-standing relationship with Childhelp®, an organization dedicated to helping abused and neglected children.