Eufora International is expanding its premiere professional product line with the addition of the REform Professional Waving System, and this is definitely NOT that old school, embarrassingly frizzy, “mom perm” from days gone by!

From shampoo to style, Eufora cocktails curl loving ingredients for bespoke curl care.

Eufora International shares how the HERO ProAmino Peptide Complex™ fights hair loss.

No one likes shaving, but any guy’s shave routine can become a much more palatable experience with Eufora HERO for Men (HERO) – a guaranteed antidote to those dreaded red bumps and skin irritation.

The Eufora Sustainability Committee is back with a new name, green updates and a calendar full of eco-friendly activities!

We’ve all heard of pH and know that, for some reason, it’s important to our well-being. But, don’t you ever wonder exactly why pH matters? Doug Smith, Brand Manager for Eufora HERO for Men™ recently broke down the simple facts.

Don't miss out: the fashion world is booming with beauty industry pros and ESTETICA USA's Fall Issue features the best of the season – plus some amazing styles, fabulous stories, exclusive interviews, and as always... awe-inspiring imagery! So take a break and enjoy Estetica's latest issue at your leisure!

Eufora International announced the 2020 Don Bewley Memorial Scholarship Fund recipients. Established in 2017 to honor their Co-founder, the late Don Bewley, The Scholarship Fund is a heartfelt endeavor to carry on his commitment to serving the professional beauty industry.

Eufora’s “dream cream” delivers instant relief and lasting moisture to wash weary hands!

Child abuse is never a glamorous topic, especially during the holidays, but it is a topic that needs urgent attention if children are to thrive.