With the influx of blow dry bars, glam apps and dry shampoos appearing everywhere, one thing is clear: clients love a good blowout, but do not necessarily want to put in the effort to blow dry their own hair.

This season, Redken Global Creative Director Guido capitalized on hair with attitude at Coach’s SS 2017 Show, creating an extraordinary tomboyish rebel look using Redken Diamond Oil High Shine... learn HOW TO!

Boost your blow-dry with Redken’s NEW glow dry style enhancing blow-dry oil for lightweight, instant shine.