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Displaying items by tag: DemiPermanent Liquid

Finally, the “silver bullet” in the battle against brass is here. Introducing LumiShine’s Silver Blue Series, an arsenal of silver-blue based demi-permanent liquid shades that deliver Joico’s iciest, coolest results ever plus the proven healthy hair-power of their exclusive ArgiPlex™ Technology.

A new season brings a renewed interest in color and fashion, and Beth Minardi Signature haircolor is greeting summer in high style with nine, exciting new shades.

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