Introducing the all-new PRAVANA ChromaSilk HI LIFTS: a single-step blonding formula designed to counteract brassiness PLUS one versatile hue that works with hair’s natural undertones.

PRAVANA’s all-new ChromaSilk Pearl Series is a must-have for every colorist. Why, you ask? Well, Collective member and color extraordinaire Aspen Rae knows it’s the versatility and ease to now create those beautiful, hard-to-achieve silver and pink pigments on clients.

As clients are beginning to make their long-awaited appointments and the books begin to fill, PRAVANA wants to make sure colorists have the tools they need to find success in the salon.

Introducing the NEW ChromaSilk Express Tones After Dark, the darker side of PRAVANA’s best-selling, ammonia-free, fast-acting ChromaSilk Express Tones! These three new Express Tones will be available January 2020!

Amp up every day naturals with the all-new ChromaSilk VIVIDS Everlasting: three permanent creme hair colors in gorgeous creative shades. ChromaSilk VIVIDS Everlasting is PRAVANA’s VIVIDS-like permanent color collection that is used with developer for beautiful, long-lasting formulas.

With the new PRAVANA ChromaSilk violet shades, stylists can feel confident in creating beautiful, true violet tones while having the ability to enhance colors, balance formulas and neutralize residual warmth. A must-have for any stylist looking for a permanent, mid to high level violet option!

Violet... a timeless, inclusive shade adored by the beauty and fashion industries, that clients request and stylists strive for. Whether it’s to neutralize warmth or simply add tone, the demand for high-quality violet products behind the chair is imperative.

Bronde has proven itself to be one of those trends that’s here to stay. As colorist Daniel Mora of the Jon Michael Salon proves with this gorgeous look using multi-dimensional tones of both blonde and brunette, bronde is the perfect look for any time of year, especially the summer to fall transition.

PRAVANA’s award-winning, category-leading ChromaSilk VIVIDS introduces VIVIDS XL – six of the VIVIDS line’s best-selling shades with three times the amount of color to help support busy hair artists everywhere!

READY. SET. GLOW! Turn up the volume on ANY VIVIDS hair color with the NEW, limited edition ChromaSilk VIVIDS Blacklight Topcoat! Electrify your VIVIDS by simply adding it to your style and get ready to shine!