Amp up every day naturals with the all-new ChromaSilk VIVIDS Everlasting: three permanent creme hair colors in gorgeous creative shades. ChromaSilk VIVIDS Everlasting is PRAVANA’s VIVIDS-like permanent color collection that is used with developer for beautiful, long-lasting formulas.

With the new PRAVANA ChromaSilk violet shades, stylists can feel confident in creating beautiful, true violet tones while having the ability to enhance colors, balance formulas and neutralize residual warmth. A must-have for any stylist looking for a permanent, mid to high level violet option!

Violet... a timeless, inclusive shade adored by the beauty and fashion industries, that clients request and stylists strive for. Whether it’s to neutralize warmth or simply add tone, the demand for high-quality violet products behind the chair is imperative.

Bronde has proven itself to be one of those trends that’s here to stay. As colorist Daniel Mora of the Jon Michael Salon proves with this gorgeous look using multi-dimensional tones of both blonde and brunette, bronde is the perfect look for any time of year, especially the summer to fall transition.

PRAVANA’s award-winning, category-leading ChromaSilk VIVIDS introduces VIVIDS XL – six of the VIVIDS line’s best-selling shades with three times the amount of color to help support busy hair artists everywhere!

READY. SET. GLOW! Turn up the volume on ANY VIVIDS hair color with the NEW, limited edition ChromaSilk VIVIDS Blacklight Topcoat! Electrify your VIVIDS by simply adding it to your style and get ready to shine!

Imagine having the ability to lift hair up to five levels and tone all in just one step, without the use of bleach and other caustic chemicals. Pravana makes this possible with the new ChromaSilk ULTRA HI-LIFTS, the highest lifting, single process color available anywhere.

Silver hair took the reigns as one of the top hair color trends in 2015, continuing on through 2016, thanks to its wearability and versatility. There’s a complimentary silver shade for every client!

Chrissy Teigen’s locks are frequently striking hair-envy in clients and stylists alike. She consistently rocks beautiful, on-trend color and style.

Meet the darker side of Vivids! Pravana, a leader in creative color, introduces its newest addition to the bestselling ChromaSilk Vivids line: Vivids Black.