On July 19th and August 2nd, close to 100 teens between the ages of 14-18 were selected and given the opportunity to interact with CHI Haircare when they attended The Fashion Experience, a collaboration hosted by Seventeen magazine and the Westcoast Connection/360⁰ Student Travel.

Farouk Systems Inc. launches the CHI Ionic Color Illuminate line of color enhancing conditioners available in 6 vibrant shades. These replenishing agents help to maintain salon-fresh color in both natural and color treated hair in between salon services.

CHI, the global leaders in ceramic hair tools and premier hair care, and celebrity ambassador Zendaya are excited to continue to celebrate the #REALisBEAUTIFUL campaign.

The newly crowned Miss USA 2016, Deshauna Barber, recently participated in a photo shoot for the launch of CHI’s Deep Brilliance Olive and Monoi Oil Hair Care line. The shoot featuring Miss USA was held at Farouk Systems’ headquarters in Houston, TX and will be part of the line’s marketing campaign.

Dr. Farouk Shami is proud to reappoint his eldest son, Rami Shami, as the CEO of Farouk Systems Inc. Rami has spent numerous years managing the company along with his father while improving the national and international aspects of the company as a whole.

Farouk Systems Inc. combines European aesthetic with state of the art technology as it launches the CHI Onyx Euro Shine 1” Ceramic Hair Styler, designed to deliver optimal, salon-quality results as well as facilitating a more efficient styling experience.

Dr. Farouk Shami, Founder and Chairman of Farouk Systems, Inc. proudly announces the promotion of Lisa Marie Garcia to President of Innovation.

As the official hair care sponsor for the 2016 Miss USA Pageant, Farouk Systems Artist, Nik Martel was responsible for creating Deshauna Barber’s crowning look. To achieve her look, Nik Martel shares her step by steps, tips and products used.

On Sunday, June 5, 2016, 52 contestants from around the United States competing for the winning title. As the first Army Reserve Officer from the District of Columbia, Deshauna Barber (26) was crowned as the new Miss USA 2016.

Dr. Farouk Shami, CEO and Founder of Farouk Systems Inc., proudly hosted Olivia Jordan, the reigning Miss USA during her recent visit to the corporate headquarters.