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New Pureology Smooth Perfection creates the Perfect Frizz-Free Blowout

Tuesday, 14 July 2015 02:01

Technology today has found an answer to just about everything, so why should we continue to struggle with finding the perfect solution for creating frizz- and damage-free blowouts?

With frizz being among the top haircare concerns and 37% of women experiencing frizzy hair each day, it is time to stop a bad hair day in its tracks. Pureology’s NEW! Smooth Perfection, launching in September, addresses the universal concern of frizz with custom stylers tailored to every hair texture, helping to achieve the perfect frizz-free blowout whether your colour-treated hair is coarse or fine, wavy or straight.

As the first haircare range built specifically to create heat-safe and frizz-free blowouts for all types of colour-treated hair, NEW! Smooth Perfection protects hair from colour-distorting effects caused by heat tools to provide long-lasting at-home blow dry results and 72-hour frizz relief. Finally create a blowout that has the desired amount of control and manageability, while protecting the integrity of the hair.

Blowouts have become a weekly necessity for so many women, but they can come at a cost to both the wallet and the integrity of colour-treated hair if proper care isn’t taken,” says Ruth Roche, Pureology Artistic Ambassador. “Whether you’re striving for bombshell volume with waves, sleek locks, or somewhere in the middle, Smooth Perfection provides targeted haircare and customizable styling options to achieve the perfect blowout for every hair type. The fact that it simultaneously addresses top hair concerns like heat damage, frizz and colour-fade makes it a beauty must-have!

The NEW! Smooth Perfection system features the exclusive Thermal Anti-Fade Complex with heat-protecting xylose sugar, ultra-rich Vitamin E oil, and sustainably-sourced camellia oil for smoothness and shine.
The Smooth Perfection system includes:

Smooth Perfection Shampoo
For frizz-prone colour-treated hair. Features advanced smoothing micro-emulsion technology, smoothing oils of camellia, sesame and shea butter, and the exclusive Thermal Anti-Fade Complex to prevent colour fade.

Smooth Perfection Condition
For frizz-prone colour-treated hair. Protects from heat and colour fade, and features the conditioning plant extract of geranium.

Smooth Perfection Lightweight Smoothing Lotion
For fine to normal, frizzy colour-treated hair. Provides smoothness, frizz control and helps protect from heat-styling damage.

Smooth Perfection Frizz-Fighting Serum
For normal to thick frizzy colour-treated hair. Provides smoothness, frizz control and helps protect from heat-styling damage.

Smooth Perfection Intense Smoothing Cream
For coarse, rebellious frizzy colour-treated hair. Controls frizz and unwanted volume with smoothness, and helps protect from heat-styling damage.

Smooth Perfection Style Shaping Gel
For frizzy colour-treated hair. Provides smoothness and helps protect from heat-styling damage.

NEW! Smooth Perfection Cleansing Condition (launched in salons June 2015)
Gentle shampoo-free cleansing for frizz-prone colour-treated hair. Features camellia oil to smooth the cuticle, add shine and control frizz.

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