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Pink is IN! New Joico Vero K-PAK Color Intensity Hot Pink and Soft Pink

Friday, 10 July 2015 01:33

It’s time to paint the town pink! From Fashion to beauty, that’s what forecasts say for the runways and Vero K-PAK Color Intensity is ready… and blushing!

This season, NEW Color Intensity Soft Pink and Hot Pink join Joico's best-selling Color Intensity Pink to provide colorists with an endless palette of possibilities to be “pretty in pink.”

Perfect for creating those stunning vibrant pink hair-color looks your fashion-forward clients love, or if your client wants a more subtle, soft pink hue – Joico’s new pink “Intensity” lasts an impressive and lab-test proven 15 shampoos! And with the popularity in these colors projected to keep going strong, you’ll be sure to get plenty of color business so everything’s coming up… rosé!

Why you'll love them:

  1. Extremely concentrated pigments allow for exceptionally vibrant haircolor results
  2. • Unbeatable vibrancy that lasts through 15 shampoos
  3. • Reconstructs as you color with K-PAK’s exclusive Quadramine Complex® to leave hair in superb, shiny condition
  4. Intermixable with all Color Intensity shades: Ruby Red, Sapphire Blue, Amethyst Purple, Orchid, Light Purple, Magenta, Titanium, Peacock Green, Cobalt Blue, Pink, Indigo, Red, Yellow, Orange and Clear Mixer

Creating gorgeous looks like Joico Artist and Educator Ashley Spangenberg’s “Pink Rush” is more than just possible, it’s required with these new shades! Get her formula how-to for “Pink Rush” and more Intensity shade-family how-tos at

The new pink shades along with the current pink and use of Intensity Clear Mixer take Joico’s no-limit approach in the Intensity range to a whole other level. So you can amp up the color for a striking pink, or have a more refined and soft pink, or mingle it with any of the other 15 shades plus Clear Mixer – there are no limits to your creativity! Because like Miley Cyrus said, “Pink is not just a color, it’s an attitude!

Joico Vero K-PAK Color Intensity Soft Pink and Hot Pink shades: $6.25 Salon Price, 4 oz., available July 2015.

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