top news


Intensify! Neutralize! Customize! With the New Matrix SoBoost

Tuesday, 31 March 2015 19:48

Now colorists will be able to create unlimited and customizable color results using the first ever combination booster range from Matrix.

New SoBoost color additives are intermixable across SoColor & ColorSync for immediate intensifying or neutralizing effects. The result? Unlimited artistry, unlimited customization, unlimited client satisfaction!

There are 4 new SoBoost shades:

  1. Blue—Use when lifting to neutralize unwanted brassiness and when darkening to add cool tones.
  2. Red— Use to intensify your favorite red, red-violet and violet formulas.
  3. Copper— Use to boost vibrancy with auburns, warm browns and golden blondes.
  4. Yellow— Use to brighten brunettes and soften reds that are too strong.

Each of the SoBoost shades can also be mixed with Clear to create soft pastel tones, or applied “full strength” to pre-lightened hair for bold, vivid effects. All are intermixable for an endless variety of shade results.

Check out the new SoBoost shades featured in the new Graffiti Nation collection from Matrix. This collection interprets the true American art form and brings it to life, celebrating hair as a canvas for shape, texture, color and finish.

Among the SoBoost enhanced formulas appearing in Graffiti Nation are:

  1. • 1 oz. Color Sync Clear + ½ oz. Color Sync 4RV+ and ½ oz. SoBoost Red + 2 oz. 10 Volume Matrix Cream Developer to create a vivid, violet “halo.”
  2. • 1 oz. SoColor Clear + 3 drops SoBoost Blue + 2 drops SoBoost Red
  3. + 1 oz. 10 Volume Matrix Cream Developer and 1 oz. SoColor Clear + 3 drops SoBoost Red + 1 oz. 10 Volume Matrix Cream Developer to create violet and pink accents on a blonde base.
  4. • 1½ oz. SoColor 6RR+ and ½ oz. SoBoost Red + 2 oz. 30 Volume Matrix Cream Developer for vivid ruby lights in a dark brown base.

Related items

  • More Radiant Hair with Joico’s NEW LumiShine® YouthLock formula 31 March 2015

    It is common knowledge that color services are mainstays in the salon business. More and more often, cuts, blow-dries, and styling are almost becoming add-ons as women, from younger to older, seek to revitalize strands and lock in the look and feel of youthful hair.

  • Good Hair Days just got Longer: Matrix partners with Bellami to create Matrix Total Results Length Goals 31 March 2015

    Matrix Total Results has partnered with hair extension leader Bellami to create Length Goals—a high-performance collection that maintains every hair extension investment beautifully, starting with pre-application and continuing with a unique, at-home care and styling regime.

  • How To: Bella & Gigi Hadid Bombshell Looks by Danielle Priano 31 March 2015

    The MTV Video Music Awards are known to celebrate some of the most iconic red carpet looks and the 36th annual celebration last night was no exception. Bombshells Bella Hadid & Gigi Hadid stunned on the red carpet with glamorous locks by celebrity stylist Danielle Priano for Biolage.

  • Fragmented by Caroline Brand 31 March 2015

    Fabulous color compositions create unique works of hair art. The inspiration behind the Fragmented collection is based on the impact that mental health has on a person.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA