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Give the Perm a Makeover with Keune's Keratin Curl and Keratin Volume

Tuesday, 20 January 2015 17:13

Keune gives the perm a dramatic makeover with the launch of Keune Keratin Curl and Keratin Volume. These new-generation perms help stylists deliver sexy, fashion-forward curls and volume without sacrificing the health of their clients’ hair.

The new texture innovations are powered by keratin, an essential element of hair that keeps it strong and conditioned. The result is beautiful, soft and conditioned hair that’s full of life and movement. 

Keune Keratin Curl creates natural-looking, bouncy, shiny curls and free-flowing waves, while added keratin provides optimal conditioning. This treatment features perm lotions in three strengths for three different hair types. The neutralizer is available in a ready-to-use 120-ml bottle and a concentrated 1:1 neutralizer in 1000-ml packaging. The Pre-Treatment (150 ml) equalizes the porosity of the hair—especially highlighted hair and porous ends—and After Perm Conditioner (200 ml), a weightless, keratin-infused, leave-in mousse conditioner with a light hold factor, provides extra protection for the hair. The After Perm Conditioner is used in the salon and at home to help maintain results.

Keune Keratin Volume brings fine, limp hair to life by creating incredibly long-lasting volume with great shine at the roots. The kit contains a Neutralizer and Keune’s Root Boost Gel. The gel structure has a stronger effect on the roots than on the lengths and ends of the hair, resulting in stunning volume. 

Both forming treatments contain cationactive keratin, which is identical to the hair’s natural keratin. Cationactive keratin is positively charged and is attracted to the negatively charged hair structure to deliver active keratin to the outside and deep into the hair structure. It leaves the hair conditioned, nourished, easy-to-manage and remarkably soft and shiny.

To help salons introduce the new service, Keune has created an informative sales brochure. Keratin Curl and Keratin Volume will be digitally supported on social media, as well as with stylist and client videos.

A family-owned and founded entrepreneurial company based in The Netherlands, Keune Haircosmetics has served hair stylists and colorists in more than 70 countries by providing the finest professional hair color, hair care and styling products for more than 90 years.

For more information, visit


  • Keratin Forming Group

  • Keratin Forming Curl

  • Keratin Forming Volume


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