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Show Off Jewel Tones in a Modern Way: Joico's New Crystallize Collection

Wednesday, 14 January 2015 19:47

Three New Brilliant Gemstone-Inspired Shades added to Vero K-PAK® Color Intensity!

With the popularity of their continued additions to their vibrant haircolor collection Joico has not stopped packing punch into the vibrancy and breadth of its Vero K-PAK® Color Intensity color collection. Announcing three NEW, deep jewel-toned shades for you to fall deeply in love with: Ruby Red, Amethyst Purple, and Sapphire Blue!

Launching in January 2015, these newest additions to this popular collection of long-lasting, semi-permanent shades offer concentrated, vibrant pigment just perfect for creating endless possible looks. The now fifteen-shade strong line-up for you to create dazzling, Turn-heads haircolor with, is comprised of: Indigo, Pink, Red, Peacock Green, Cobalt Blue, Orange, Yellow, Magenta, Orchid, Light Purple, Titanium, Clear Mixer, and the 3 latest opulent shades – Ruby Red, Amethyst Purple, and Sapphire Blue.

Perfectly on trend for Spring 2015, these colors will elevate that mauve, “perfect plum” or bold red lips trends in makeup. You can also match the romantic mood or add to the drama of “Inky Black Eyes” or use of blackest-black liner. Braids will still be hot, but you can make a graphic statement from a very natural style with your strands in these jewel-toned shades – a seamless complement for the nail trend of negative-space manicures. Even more on trend is the ability, with these shades to create Pantone’s recently announced 2015 Color of the Year: Marsala!

As Artistic Director for Joico Vero K-PAK Color and seven-time nominee and two-time winner of NAHA in the color category, Sue Pemberton is the driving force behind the Intensity shades, and a master of their use: "The new Crystallize Collection of Sapphire Blue, Ruby Red and Amethyst Purple are a great addition to the existing Color Intensity line. These three shades have depth and intense hues, and they can also be mixed with all of the Intensity shades and clear gloss to make them a lighter level. And what’s even more perfect is that the new Sapphire Blue and Ruby Red, along with the existing Orange shade can be mixed to create the new Pantone color-of-the-year, Marsala!"

Sue Pemberton’s “Marsala Pantone 2015 Color of the Year” Formula Using Vero K-PAK Color Intensity Shades:

  1. 1/2 oz. Sapphire Blue
  2. 1/2 oz. Ruby Red
  3. 3/4 oz. Orange
  4. Starting Level: approximately a level 6

If a lighter Marsala color is desired, mix in K-PAK Color Intensity Clear until your desired result or level is achieved.

From bold and graphic to subtle yet chic, her mastery of vibrant and daring palettes is yours to learn from. Get Sue’s latest step-by-steps, videos and tips on coloring with “Intensity” here, including her formula and Step-by-step for her “Crystal Light” technique!

Benefits & Technology

  1. • Extremely concentrated pigments allow for exceptional vibrancy that lasts through 15 shampoos.
  2. • Reconstructs and protects as you color with K-PAK’s exclusive Quadramine Complex®, leaving hair in healthy, shiny condition.
  3. Kukui Nut Oil conditions and boosts shine.
  4. • 15 intermixable semi-permanent shades: Ruby Red, Amethyst Purple, Sapphire Blue, Orchid, Light Purple, Titanium, Magenta, Cobalt Blue, Peacock Green, Pink, Indigo, Red, Yellow, Orange and Clear Mixer.

For more information, please visit


  • New Crystallize Collection

  • Sapphire Blue

  • Ruby Red

  • Amethyst Purple

  • Vero K-PAK Color Intensity Shades


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