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New K-PAK Color Therapy Dry Oil Spray: Light as a Feather!

Thursday, 11 December 2014 23:59

Joico’s new K-PAK Color Therapy Dry Oil Spray still packs a punch delivering 63% increase in shine and over a 75% reduction in breakage.

Oils can be great for hair – they can be nourishing and leave hair finished with a great shine that clients love. But they can also be very heavy and not very fun to apply, getting all over your hands or worse, and many don’t work well for blondes! Not to worry! Joico has developed a wonder-oil that is a true aerosol, spraying in an ultra-fine mist that applies evenly all over your hair, but doesn’t get all over your clothes and hands. It’s so light and evenly applied that it doesn’t weigh your hair down either – just the oil you’ve been waiting for!

Key Features & Benefits

  1. 1. Instantly increases shine by more than 63% (vs. untreated hair)
  2. 2. Instantly Increases color vibrancy
  3. 3. Repair damaged cuticles to lock in color
  4. 4. Colorless oil is safe for use on all hair colors (including blondes!)
  5. 5. Feather-weight formula delivered in ultra-fine mist
  6. 6. Replenishes hair leaving it soft and smooth
  7. 7. OVER 75% Breakage Reduction & 4x Resistance: Reduces Breakage caused by styling, also that caused by daily combing (on damaged hair vs. a non-conditioning shampoo) while protecting the hair and strengthening the hair, making it 4X more resistant to breaking
  8. 8. Locks out frizz

Launching January 1st of 2015, this shine-boosting, breakage-reducing, ultra-fine oil spray will be available just in time for red-carpet season. Whether it’s the People’s Choice, Oscars, Screen Actors Guild Awards or the Golden Globes, January through March are always filled with requests from clients who’ll invariably utter the words, “I want hair like that!” – in reference to their favorite red-carpet look. And one of the main attractions to perfect-looking hair is its shine! And this fine-misting oil spray is perfect to give your clients just that and more with its reparative and strengthening properties!

Part of the award-winning K-PAK Color Therapy haircare regimen, it contains nourishing oils and top-notch Joico technology like it’s Bio-Advanced Peptide Complex™ for incomparable reparative effects and β-Layer resurfacing technology: an exclusive blend of polymers designed to combat lifted and torn cuticles that were damaged by coloring, bleaching, and perming by bonding them together. This technology helps form a protective hydrophobic (water repelling) barrier on the hair’s surface preventing absorption of atmospheric moisture which results in frizz and unresponsive hair. It also smooth's hairs surface resulting in a polished, reflective surface.

This will become a workhorse in the stylists’ arsenal of beauty must-haves, and celebrity hairstylists can see and feel the benefits of the science behind Joico. Hollywood Celebrity Stylist Paul Norton with notable clientele such as Robin Wright, Ashley Greene, Diana Agron, Stacy Keibler and recently Gina Rodriguez (Jane the Virgin), described the K-PAK Color Therapy Dry Oil Spray and attributed the following to its performance: It leaves very little residue on the hands of the stylist immediately after running fingers through it. Adds ample amount of shine. Seems to close the cuticle very well all the way to the end.”

Paul further noted that when he, “sprays a layer of the oil on to his Mason Pearson brush then brushes through the hair – that it gives an even distribution without over doing it. It leaves the hair silky and shiny."

Joico’s K-PAK Color Therapy Dry Oil Spray (6.2 oz., $17.99 SRP) will be a new addition to the award-winning Joico K-PAK Color Therapy haircare regimen, and will be available starting January 1, 2015 at salons nationwide.

For information on this product, where to buy it, and styling tips from the experts, visit www.joico.com

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