top news


Introducing IronClad and Heat Set: Joico Reveals What's Next in Style!

Monday, 27 October 2014 23:01

IronClad provides ultimate yet light, heat protection, while Heat Set creates the perfect blow-out!

A blowout that dries faster, looks better and lasts longer? Your eyes do not deceive you! With blowout bars and on-call blow-dry services springing up everywhere, the search for the perfect blowout is on the rise. Joico’s Heat Set Blowout Perfecting Crème primes your style for flawlessness by cutting drying time, detangling, de-frizzing and creating a weightless, dirt-repelling seal around hair so blowouts look salon-fresh even 3 days later.

Heat Set – Features & Benefits

  1. • Extends your blowout for up to 3 days
    • Provides heat protection up to 450 degrees
    • Light, weightless hold
    • Reduces frizz and static when used alone or with other styling products
    • Creates a seal around hair to protect against damage and repel dirt, so hair stays cleaner and color more vibrant
    • Reduces breakage by up to 25% (against combing breakage on damaged hair versus a non-conditioning shampoo)
    • Bio-Advanced Peptide Complex™ for strength + shine
    • Featuring AquaLastik® technolgy

One doesn’t generally think of a light-to-the-touch mist when one thinks of heat protectant sprays. IronClad thermal protectant spray offers just that! Now you can curl, smooth and blow-dry without fear, thanks to Joico’s IronClad thermal protectant spray. Like “invisible security” that you can’t see but you know is on guard – that’s how light and how good, this thermal protectant spray is. This stealth liquid shield dries in a flash without weight or stickiness, leaving hair shiny, static-free and protected from heat up 450 degrees.

IronClad – Features & Benefits

  1. • Delivers 3-day frizz reduction + reduces static
  2. • Fast-drying, non-sticky light hold
  3. • Light Mist spray
  4. • Provides heat protection up to 450 degrees
  5. • AquaLastik® technology for flexible hold + heat protection
  6. • Bio-Advanced Peptide Complex™ for strength + shine

For more information, please visit

Related items

  • Mystic Poetry by Sevda Durukan 27 October 2014

    Full of calm and with an almost heavenly appeal, this collection combines various sources of inspiration. The Joico European Design Team member Sevda Durukan (Belgium) let her impressions of art, poetry, history and old family photographs melt into a beautiful showcase of her imagination and creativity.

  • Kaleidescope by Bruno Marc at Marc Antoni 27 October 2014

    The inspiration for 'Kaleidescope' was to create a collection that teamed strong graphic shapes with beautiful, bold colors. The collection is all about strong women, confidence and pushing the boundaries in color, cutting and styling. 

  • Joico announces Campaign to Support Salons across the U.S. in solidarity amid COVID19 Crisis 27 October 2014

    Joico, the brand that infuses “joi” in all they do, will be launching a feel-good campaign to help pro’s stay motivated and engaged, as well as a sweepstakes to aid some lucky salons during this time of struggle.

  • Industry News! Joico announces retirement of Sara Jones, and appointment of Melisa Gill 27 October 2014

    Joico, a Henkel Beauty Hair Care Professional brand, announced the retirement of Sara Jones, SVP and General Manager, and appointment of Melisa Gill who will be replacing Sara as General Manager effective May 1, 2020.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA