top news


Introducing IronClad and Heat Set: Joico Reveals What's Next in Style!

Monday, 27 October 2014 23:01

IronClad provides ultimate yet light, heat protection, while Heat Set creates the perfect blow-out!

A blowout that dries faster, looks better and lasts longer? Your eyes do not deceive you! With blowout bars and on-call blow-dry services springing up everywhere, the search for the perfect blowout is on the rise. Joico’s Heat Set Blowout Perfecting Crème primes your style for flawlessness by cutting drying time, detangling, de-frizzing and creating a weightless, dirt-repelling seal around hair so blowouts look salon-fresh even 3 days later.

Heat Set – Features & Benefits

  1. • Extends your blowout for up to 3 days
    • Provides heat protection up to 450 degrees
    • Light, weightless hold
    • Reduces frizz and static when used alone or with other styling products
    • Creates a seal around hair to protect against damage and repel dirt, so hair stays cleaner and color more vibrant
    • Reduces breakage by up to 25% (against combing breakage on damaged hair versus a non-conditioning shampoo)
    • Bio-Advanced Peptide Complex™ for strength + shine
    • Featuring AquaLastik® technolgy

One doesn’t generally think of a light-to-the-touch mist when one thinks of heat protectant sprays. IronClad thermal protectant spray offers just that! Now you can curl, smooth and blow-dry without fear, thanks to Joico’s IronClad thermal protectant spray. Like “invisible security” that you can’t see but you know is on guard – that’s how light and how good, this thermal protectant spray is. This stealth liquid shield dries in a flash without weight or stickiness, leaving hair shiny, static-free and protected from heat up 450 degrees.

IronClad – Features & Benefits

  1. • Delivers 3-day frizz reduction + reduces static
  2. • Fast-drying, non-sticky light hold
  3. • Light Mist spray
  4. • Provides heat protection up to 450 degrees
  5. • AquaLastik® technology for flexible hold + heat protection
  6. • Bio-Advanced Peptide Complex™ for strength + shine

For more information, please visit

Related items

  • Rick Henry sees Red thanks to Joico 27 October 2014

    The Nine Zero One salon Celebrity Stylist & Joico Guest Artist was inspired by the new LumiShine collection of reds to create the Fire Red Quick Melt look.

  • Getting the Perfect Red 27 October 2014

    Joico’s LumiShine® PowerHouse Reds collection makes it easier to get just the shade of red you want.

  • Hair Art by David Murray 27 October 2014

    The inspiration for this collection came from wanting to play with bold color and experiment with different and alternative techniques.

  • Joico’s LumiShine Natural Warm Series How-To 27 October 2014

    Give your clients a trending “nude” hair look to match the latest make-up trends with this line of modern tones that provide the ultimate flexibility across all three color categories.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA