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Color Fix by Elgon – Intense, Rich & Long Lasting Colors

Monday, 27 October 2014 00:48

For over 40 years Elgon, the all-Italian brand of professional hair cosmetics, has worked to provide the right tools to hairdressers that believe in the power of beauty and in the creative force of their job. Through continued innovation, Elgon is proving more resilient than ever in delivering its mission to create beauty and arouse emotions.

Elgon is a Made in Italy brand of professional hair cosmetics commercialized in USA through Pennsylvania-based subsidiary Elgon Italy LLC.

Among the novelties launched this year, Elgon is proud to put the spotlight on Color Fix, the new product line that completes the Elgon Color Ritual.

Elgon is aware that women today are more demanding then ever when it comes to haircolor: they expect it to last longer, and keep looking rich and intense. Color Fix was developed to assist hairstylists in meeting these challenging expectations.

Color Fix is a 3-step product system engineered to extend the life of cosmetic color, fixing the pigments to the hair fiber and reducing fading over time. This is possible thanks to:

  1. Effective formulas that harness the antioxidant properties of Red Tea extract, including aspalathin, to help fix the color and protect it from stress and aggression from free radicals
  2. The expert balancing of different pH levels to recover scalp and hair natural balance, and promote optimum closure of the cuticles immediately after the color service.

More specifically the three products giving life to Elgon Color Ritual are: Color Fix Scalp Cleanser, which delivers a gentle purifying action, Color Fix Shampoo, which cleanses and lowers pH levels, and Color Fix Mask, which acts as an antioxidant.

Used together, the three Color Fix products leave hair looking glossy and color looking intense. Three precious allies in helping hairstylists enhance the beauty of every woman.

For information, please call Elgon Italy LLC on 484-224-3474 or visit www.elgonitaly.com

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