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La Vie en Rose – This Month Joico Thinks Pink!

Friday, 10 October 2014 18:58

To get you thinking pink this October, Joico joined forces with Bella Pilar, one of the most talented illustrators on the style scene.

They’ve married her whimsical graphics with their most hardworking hair-care products to bring you a line that “does good” in every sense of the word: Grace your beauty bag with these playfully-designed, limited-edition Breast Cancer Awareness collection, and you’ll be helping to heal women one joi-ful day at a time.

Every October for Breast Cancer Awareness month (BCA), Joico's reinvigorated to continue the fight and support for the cause. During this time breast cancer walks, runs, cut-a-thons and many other fundraisers also remind us of the strength and joie de vivre the survivors of breast cancer exude! It’s this same joie de vivre that inspired Joico to re-invent the look to its breast cancer awareness efforts in the form of a vibrant and imaginative design that will celebrate the cause and help increase awareness and support, through its annual limited edition promotions.

This year’s limited edition “Power Up for Hope” promotions include top styling products Power Spray fast-dry finishing hairspray and Power Whip whipped foam offered in a beautiful, metallic pink sheen can, with a one-of-a-kind illustration, specially designed by famed artist Bella Pilar herself. Both beautiful and unique, these special designs will help attract more attention to the wonderful cause in a wonderful and fresh way, never before seen in the industry. These top styling products are available in special duo-pack promotions available this month.

Joico’s efforts continue through its ongoing marketing support for salons and professional stylists who wish to hold their own breast cancer-related events in its do-it yourself BCA website, enduring as a great resource for salons and stylists to create and promote their very own local efforts to help the cause. All they have to do is go to the site and they can download turn-key materials and info on how to hold their own in-salon fundraiser, at

Thanks to long-time supporter and board-member Sara Jones, Senior Vice President and General Manager for Joico (2011 City of Hope Spirit of Life Award Recipient), the relationship between Joico and City of Hope continues to flourish, with the company directly donating once again to their long-standing partner. The support doesn’t end there. Joico partnered via Beauty Systems Group so from April 1, 2014 to March 31, 2015, SBH, Inc. donated to Susan G. Komen an amount equal to 5% of the sales price of Joico’s limited edition Bella Pilar designed BCA “Power Up” product duo-packs. Along with consumer donations, this industry-wide effort will guarantee an aggregate minimum donation of $1,000,000.

JOICO’s Special “Bella Pilar” Edition 2014 BCA Promotions
“Power Up for Hope”

  1. JOICO –BCA “Bella Pilar” Edition Promos / “2 for $22” Duos (Save 32%)
  2. • Power Spray – Fast-dry Finishing Spray Duo (finishing spray) $22.99 retail ($33.98 value)
  3. • Power Whip –Whipped Foam Duo (firm-hold design foam), $22.99 retail ($33.98 value)


“With the support and enthusiasm of the thousands of caring hairstylists that touch lives all day, every day, we are certain that we can make a difference in the fight against breast cancer,” says Jones. “We invite all stylists –and their friends and families– to join us in our effort to save lives, empower people, ensure quality care for all and contribute to scientific efforts to find the cures.”

For more information, go to

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