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L’Oréal Professionnel introduces INOA Gold Naturals

Tuesday, 26 August 2014 13:36

No more compromise: INOA Gold Naturals, 100% coverage with visible golden tones!

L’Oréal Professionnel INOA Gold Naturals features five new shades that give 100% coverage with visible golden tones, for all type of hair. The New INOA Gold Naturals furthers the comprehensive INOA portfolio by offering two uses: 1. Use them alone for 100% coverage with natural golden tones or 2. Mix with a warm target shade for 100% coverage with desired warm results.

Meet the 5 new INOA Gold Natural shades:

  1. 5.3/5G Gold Natural
  2. 6.3/6G Gold Natural
  3. 7.3/7G Gold Natural
  4. 8.3/8G Gold Natural
  5. 9.3/9G Gold Natural

L’Oréal Professionnel INOA is the first oil-based, ammonia-free permanent in-salon haircolor with a patent-pending ODS² (Oil Delivery System) Technology. INOA uses the power of oil to maximize the effectiveness of the permanent haircolor process, providing 2x more lipid protection for the hair all without ammonia. INOA provides:

  1. • 6 weeks of intense hydration and nutrition
  2. • Optimized scalp comfort
  3. • Supreme respect for the hair
  4. • 50% more shine

For more information, please visit


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