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SoftSheen-Carson Laboratories Introduces Hydra Steam Moisturizing System

Thursday, 29 May 2014 15:01

SoftSheen-Carson Laboratories is excited to introduce its new SoftSheen-Carson Professional Hydra Steam Moisturizing System, exclusively designed for stylists to use with steam treatments.

This product launch marks SoftSheen-Carson Professional’s brand reinvention, underscoring its commitment to technological innovation and providing unmatched, high-performance products to professional stylists and everyday consumers.

With revolutionary steam activated technology and infused with Aloe Vera, the new Hydra Steam Moisturizing System to promote curl definition, provide long-lasting frizz control, and deliver intense, vital moisturize to dry, thirsty hair at every step.

“Steam treatments hydrate hair 5 times more effectively than using a conditioner alone. They infuse moisture to hair and gently open hair cuticles to allow conditioners to penetrate deeper,” says SoftSheen-Carson Artistic Style Director and Celebrity Stylist Johnny Wright. “At the heart of the new Hydra Steam regimen is the Steam Treatment Masque an amazingly innovative formula that is activated by steam to deliver intense conditioning, soften hair cuticle and help prevent breakage.”

The NEW SoftSheen-Carson Professional Hydra Steam Moisturizing System consists of six key products:

PREP FOR STEAMING:
Sulfate-Free Cleanser: Preps hair for the Steam Treatment Masque and provides
moisturizing nourishment to hair, while effectively removing dirt and build-up.

POWER DUO TREATMENT TO USE WITH STEAM TREATMENTS:
Steam Treatment Masque: Steam activated treatment to help prevent breakage and provides much needed conditioning to damaged, dry hair. The masque spreads evenly from root to tip and softens the hair cuticle.
• Moisturizing Sealing Spray: Lightweight leave-in conditioning spray that seals the hair cuticle directly following the steam treatment and is formulated to respect hair’s pH level.

MOISTURIZING STYLES WITH ENHANCED DEFINITION:
Curl Designing Cream: Formulated with Aloe Vera and has no drying alcohols to control frizz and deliver elongated curl definition. It provides medium, crunchless hold and lightweight moisture.
Refining Coil Cream: Formulated with Aloe Vera and has no drying alcohols, this styling cream delivers intense moisture that softens tight coils. It provides low, crunchless hold that enhances definition.

FINISHING SHINE FOR YOUR SIGNATURE STYLE:
Finishing Oil: Lightweight, non-flaky formula that moisturizes without build-up and delivers radiant shine. This oil is 100% free of drying alcohols, mineral oil, parabens and petroleum.

SoftSheen-Carson Professional Hydra Steam Moisturizing System will be available for professional stylists to purchase nationwide beginning August 2014 at select Sally Beauty Supply stores and local beauty supply shops. For more information, visit softsheen-carson.com

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