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Shu Uemura Art of Hair launches a new In-Salon service

Wednesday, 14 May 2014 19:46

As a luxury haircare brand that inspires beauty through the freedom of art, Shu Uemura Art of Hair launches the new Rapid Repair in-salon service for busy women who want maximum results in minimal time.

The service utilizes new Instant Replenisher, a professional rinse-out serum spray for all hair types that offers instant shine, strength, softness, suppleness and resistance in only 5-10 minutes. “As a brand, we understand more than ever women are striving for healthier, more beautiful hair, but they shy away from in-salon services because of the time they take,” says Barbara De Laere, General Manager of Shu Uemura Art of Hair. “We created this new professional in-salon service for the woman on-the-go who wants the benefits of professional treatments without comprising her time.”

RAPID REPAIR SERVICE:

This breakthrough professional treatment incorporates Instant Replenisher for optimal results in 15 minutes or less:

  1. Step 1: Gentle Cleansing: Choose an appropriate Shu Uemura Art of Hair shampoo based 
on your client’s needs/hair type
  2. Step 2: Instant Replenisher: Spray on towel-dried hair and massage in mid-lengths and 
ends. Leave on for 5 – 10 minutes and rinse out
  3. • For exceptional shine, clients can also receive the Absolute Shine Blowdry, which 
incorporates the brand’s cult-favorite Essence Absolue Oil, beloved by celebrities and industry influencers alike.


Instant Replenisher boasts a unique formula that includes Magnolia and high levels of Ceramides:

Key Ingredients:

  1. Magnolia Extract: Inspired by the magnolia tree, which is revered in nature for incredible resilience and ability to deliver moisture in even the most hostile conditions. Magnolia Extract instantly provides hair with intense moisture, long-lasting shine and a sumptuous touch.
  2. Ceramide 4000: A lipid naturally present in the hair that binds the cuticle and cortex together, ceramides provides the hair with impermeability, protection
and resistance. When applied to ultra-damaged hair at high concentrations, it penetrates the hair fiber and restores its solidity and strength from within – leaving hair with exceptional shine, tone and body. Ceramides also prevent the loss of proteins and protect against future external damage.

Fragrance:

  1. Top Notes: Mint Leaf, Brazilian Orange, Primrose, Watermelon
  2. Heart Notes: Water Lily, Cyclamen, Lily of the Valley, Clove, White Jasmine o Base Notes: Foam, Amber Notes, Sage, Cedar Wood

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