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Schwarzkopf Professional's Igora Royal Goes Metallic!

Tuesday, 01 April 2014 15:50

Silver and gold-colored accessories, fabrics with a gleaming sheen – it’s safe to say that metallics are having a moment on catwalks from New York and London to Paris and Milan.

More than just a fashion fixture, these precious metals have also made their way into the beauty world with eye shadows and nail polishes and now, hair color. With the new Igora Royal Metallics Collection, colorists can create the latest on-trend looks, which provide hair with brilliant, long-lasting color in ultra-trendy shades. As of April 2014, Igora Royal Metallics will be transforming Schwarzkopf Professional salons all over the world into absolute hotspots for this color fixation.

The new eight shimmering hues create an impressive iridescence with contrasting warm and cool saturated shades for an overall metallized and polished look. “This new line not only pushes boundaries with hair, it’s a representation of the direction we’re heading—fashion and creativity of the future,” says Schwarzkopf Professional Brand Ambassador Amber Dawn. “These colors challenge your eye and bring out the beauty in your clients in a truly exquisite way. I really see Igora Royal Metallics as at the forefront of what's next with hair color – these tones reflect and absorb light at the same time, truly representing raw metals and earth.” Cool and expressive, these high definition fashion statements are intermixable and can cover up to 70% of whites.

These brilliant new colors have Schwarzkopf Professional once again at the helm of strengthening its professional partners’ trend expertise and helping to boost salons business. Four individual coloration techniques featured in Essential Looks 1:2014 offer hairdressers inspiration for customized services with Igora Royal Metallics. From enhancing natural colors with shimmering metallic accents to complete makeovers using multi-colored metallics, Igora Royal Metallics lets colorists offer their customers an on-trend metallic ensemble look that fits their individual wishes.

Igora Royal Metallics are available starting April 2014 exclusively in Schwarzkopf Professional partner salons. A full range of materials, inspiration from the brand new Essential Looks 1:2014 Collection and a metallic update to the “House of Color” App all enable colorists to transform this trend into an in-demand beauty service.

For more information, please visit www.schwarzkopf-professionalusa.com

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