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Introducing New L'Oréal Professionnel Liss Unlimited

Wednesday, 26 March 2014 16:14

Frizz seems unavoidable no matter what the weather – during the now unprecedented winter storms with their high levels of humidity and even more so in the coming months with spring showers.

Beat humidity and keep hair smooth with stylist recommended at-home haircare regimen, L’Oréal Professionnel’s new Liss Unlimited. Liss Unlimited is a complete smoothing regimen that strengthens and protects hair while providing 4 days of smoothness in up to 80% humidity.

“Liss Unlimited is unlike any product line I have ever used,” says L’Oréal Professionnel Artist and salon owner of Perfect 5th Salon, Suzie Bond. “The shine is impeccable and hair feels supple and smooth. Finally, those with the most unruly hair can achieve an easy blow-out without frizz.”

Hair becomes unmanageable and frizzy due to heat styling and chemical factors that expose the cuticle and strips hair of its natural oils and Keratin, which keeps hair smooth and strong. Similarly, humidity causes frizz when hair absorbs excess water from the air then expands at the cuticle. This leaves the hair dry and brittle.

Liss Unlimited addresses unmanageable hair types by first replenishing what is lost, protecting it from further external aggressors and smoothing locks for continuous frizz-free results. This is achieved with a combination of the Pro-Keratin Complex, made up of amino acids and wheat proteins plus oil extracts found in the full Liss Unlimited regimen:

The technology behind Liss:

Pro-Keratin Complex: Consisting of amino acids and wheat protein it provides two benefits to the hair:

  1. Instantly strengths – Compensating for natural Keratin loss due to environmental aggressors, chemicals, heat tools and reinforces hair at the surface.
    Provides daily protection – A defensive shield wraps around the hair fiber to protect against external aggressors.
  2. Oil Extracts – Controls frizz and facilitates an easy blow-dry.
  3. Kukui Oil – Provides reinforced protection against humidity through Omega 3 acids.
  4. Evening Primrose Oil – Delivers strength and facilitated smoothing through Omega 6 acids.

 

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