top news


A Perfect Blend, Made Easy: Pravana launches ChromaSilk Blended Neutrals

Tuesday, 26 May 2020 15:14

As clients are beginning to make their long-awaited appointments and the books begin to fill, PRAVANA wants to make sure colorists have the tools they need to find success in the salon.

Why not take the guesswork out of formulating and help colorists create those coveted hair colors quickly and easily with confidence? Introducing PRAVANA’s all-new ChromaSilk Blended Neutrals, the first collection in the ChromaSilk portfolio to feature shades with a neutral brown base. The seven, easy-to-use colors in this new series are pre-blended for multi-dimensional results and range from levels three to seven so there’s an option for all clients walking through the salon door.

Getting back to business not only means an abundance of clients, it also means many in need of gray coverage. ChromaSilk Blended Neutrals offers up to 100 percent gray coverage and supports ChromaSilk’s best-selling Naturals series by doubling the gray coverage impact when used together. There’s no need for pre-pigmenting with coarse, resistant gray hair. Blended Neutrals can also help stylists save time and space in their salons by reducing the number of different color boxes needed to create a neutral formula.

We developed Blended Neutrals for our community with speed, performance and convenience at the forefront,” said Lissette Cruz, PRAVANA’s Senior Product Development Manager. “As stylists on our product development team, we know the value of a color line you trust that provides amazing deposit, shine and gray coverage quickly and effectively. Blended Neutrals hits the mark by offering those pre-mixed neutral tones that target the most commonly sought after tonal values.

ChromaSilk Permanent Creme Hair Colors offer a heavy dye load for rich, saturated results and eliminates the look of hollow color. Formulated with Silk Amino Acids and Keratin Proteins that act as a delivery system for better penetration, ChromaSilk results in stronger, shinier, more vibrant hair and color that’s proven to last up to 30 washes. The new Blended Neutrals series intermixes with and supports other ChromaSilk permanent shades for ultimate customization.

Neutrals vs. Naturals: what’s the difference?
ChromaSilk Naturals have a slightly cool, blue-based tone to mitigate warmth. ChromaSilk Blended Neutrals use balanced parts of all three primary colors for a truly neutral base.

7 multi-dimensional shades:

  1. 3Nt7/3Ntv  ➤  Dark Neutral Violet
  2. 5Ntg/5Nt3  ➤  Light Neutral Golden Brown
  3. 6Nt/6Nt  ➤  Dark Neutral Blonde
  4. 6Nta/6Nt1  ➤  Dark Neutral Ash Blonde
  5. 6Ntgv/6Nt37  ➤  Dark Neutral Golden Violet Blonde
  6. 7Nt/7Nt  ➤  Neutral Blonde
  7. 7Nta/7Nt1  ➤  Neutral Ash Blonde

HOW TO USE: Combine 1 part ChromaSilk Permanent Creme Hair Color to 1 1/2 parts 10, 20, 30 or 40 Volume PRAVANA Creme Developer. Apply and process for 30 – 45 minutes then rinse. ChromaSilk Blended Neutrals shades can be used alone or intermixed with other ChromaSilk Permanent Creme Hair Colors.

PRAVANA ChromaSilk Blended Neutrals launches in June 2020 at a limited time price of $4.99 to help support stylists.

  • Hair: Erica Keelen / Photographer: Daryna Barykina

  • Hair: Erica Keelen / Photographer: Daryna Barykina

  • Hair: Erica Keelen / Photographer: Daryna Barykina


Related items

  • Vitality's Zero Color: Veganism in the World of Beauty 26 May 2020

    Demand for vegan products is growing in the world of beauty. ZERO Color by Vitality's has renewed itself with a more ecological conscience, shifting the emphasis onto the sustainability of consumption and respect for the planet.

  • Henkel Hair Professional Brands launch "BCU" Salon Support Program 26 May 2020

    As North America looks in hope towards salon businesses re-opening, Henkel North America, via its haircare professional brands, Alterna®, Joico®, Kenra®, #mydentity®, Pravana®, Schwarzkopf Professional®, SexyHair®, and Zotos Professional® announce its “Beauty Care United - Standing Together with Stylists” a campaign and program aimed at helping to bring back the ‘unity’ in the salon community.

  • FREE Salon Transformation for Stylists?!? YES! 26 May 2020

    Did you know that PRAVANA is hosting a Salon Transformation Sweepstakes? Two lucky stylists (one booth renter and one commissioned salon owner) have a chance to makeover their spaces, thanks to PRAVANA and its partner Belvedere Maletti, a leading salon design and furnishings company.

  • Moonlight by Angelo Seminara 26 May 2020

    Dazzling colors clash and collide and a variety of striking 3D shapes jostle for attention in Angelo’s arresting eye-catching collection shot in Iceland. This amazing collection really shows the ability, technicality and the possibility to create really beautiful looks.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA