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Introducing Redken’s NEW! Extreme Length Range

Wednesday, 11 March 2020 11:41

Does your client’s hair refuse to grow longer? Does breakage, split ends and fragile strands get in their way? This March, Redken has the answer with the NEW! Redken Extreme Length range!

Formulated with biotin to help hair grow longer and stronger, this new length-protecting range in Redken’s iconic Extreme family is the perfect lengthening and strengthening system for stronger strands that can grow the distance.

How does it work? First, the NEW! Redken Extreme Length Shampoo With Biotin gently cleanses strands and features biotin to help promote strong hair. Then, the NEW! Redken Extreme Length Conditioner With Biotin gently conditions the hair, adds shine, and strengthens fragile strands with biotin and castor oil. Finally, clients can gently towel-dry their hair and apply a small amount of Redken Extreme Length Leave-In Treatment With Biotin to their lengths and ends. This leave-in treatment adds manageability, smoothness, and shine. It’s formulated with biotin and soy protein to strengthen hair, and even visibly reduces the appearance of split ends by 78%.

In fact, overall hair breakage is reduced by 81%* when you use the NEW! Redken Extreme Length range as a full system.

I can’t tell you how many clients I have coming into the salon every day that are looking to grow their hair out. Some of my clients have a lot of breakage, and are always looking for a solution to get their hair stronger. I always recommend consistent hair trims and taking care of your strands in between appointments, but now, with this NEW! Redken Extreme Length range, I can also send my clients home with something that I know will gently nurture their hair and help it grow longer with less breakage,” says Redken Brand Ambassador Rodney Cutler.

The NEW! Redken Extreme Length range is available at Redken Salons, SalonCentric, and SalonCentric.com starting March 2020.

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