top news


Good Hair Days just got Longer: Matrix partners with Bellami to create Matrix Total Results Length Goals

Wednesday, 11 September 2019 15:18

Matrix Total Results has partnered with hair extension leader Bellami to create Length Goals—a high-performance collection that maintains every hair extension investment beautifully, starting with pre-application and continuing with a unique, at-home care and styling regime.

Thanks to the expertise of teams from Matrix and Bellami, Length Goals addresses the top concerns of extension wearers. It preps, maintains and revives all types of extensions—including clip-ins, tape-ins, sew-ins, keratin tip, I-tip and wigs.

Hair is the new hair accessory and wearing extensions, enjoying the added length, volume, color and style options is more popular than ever! Musicians, models, actresses and thousands of average women are having fun with hair! Extensions dominate social media and counts for nearly 6.2 million posts. The average consumer is also spending top dollar for the best paying on average $325 per application. And it’s estimated that extensions represent a $5 billion market. With the introduction of Matrix Total Results Length Goals these adventurous hair accessorizers now have a comprehensive range of high-quality products dedicated to extension care.

Length Goals:

● Prepares hair for flawless extension applications
● Leaves hair five times smoother
● Revives hair so it’s easier to detangle and less likely to twist or mat
● Produces a more conditioned result

Here’s how it works!

Step one: PRIME with Matrix Total Results Length Goals – Super Clarifying Cleanser
This exclusive, professional-only cleansing treatment prepares hair for the extension application by removing debris and product build-up in the hair. This allows extensions to be applied as flawlessly as possible and prolongs the wear.

Step two: REBALANCE with Matrix Total Results Length Goals Sulfate Free Shampoo
This sulfate-free shampoo provides delicate cleansing for the hair and extensions, without compromising the extension adhesive. It contains 70 percent caring agents for a creamy texture that gently whisks away dirt without disturbing the extensions.

Step three: RESTORE with Matrix Total Results Length Goals Extension Conditioner
Soften and nourish hair and extensions with this restorative conditioner. It offers the rich technology of a mask to leave hair smooth and touchable with incredible slip and detangling.

Step four: PERFECT with Matrix Total Results Length Goals Extension Perfector
This one-of-a-kind formula moisturizes and revives hair with two times the reviving agents, while reducing detangling and styling time by half. It also protects hair from heat up to 450 degrees—another important benefit for extension wearers who tend to be frequent users of thermal tools.

I’m thrilled to be able to give my extension-loving clients a way to protect their investment and keep their hair looking flawless,” says Matrix Artistic Ambassador and Bellami Master Educator Eric Vaughn. “I’m dedicated to helping my clients achieve the hair of their dreams, and Length Goals is another step toward perfection.

Length Goals will be available in all Bellami stores and,, and in September of 2019 and in Ulta Stores, Salon Centric Stores, CosmoProf and fine salons in February 2020.

Related items

  • Get the Look! Lupita Nyong’o Afro Clouds by celebrity stylist Vernon François 11 September 2019

    Last night we celebrated the 25th annual Critics’ Choice Awards with the stunning Lupita Nyong’o, up for ‘Best Actress’ in Us! The Hollywood starlet stunned on the red carpet with a glamorous hairstyle by celebrity stylist Vernon François for Matrix.

  • How To: Gwyneth Paltrow's Effortless, yet Glam Look by Lorenzo Martin 11 September 2019

    Last night, Hollywood’s finest in television and film celebrated the 71st annual Emmy’s Awards, recognizing excellence in television, and –let’s not forget– the dazzling looks served on the red carpet.

  • How To: Bella & Gigi Hadid Bombshell Looks by Danielle Priano 11 September 2019

    The MTV Video Music Awards are known to celebrate some of the most iconic red carpet looks and the 36th annual celebration last night was no exception. Bombshells Bella Hadid & Gigi Hadid stunned on the red carpet with glamorous locks by celebrity stylist Danielle Priano for Biolage.

  • #CurlyMania – 25 Top Curly Looks for the Summer! 11 September 2019

    From the over-blown styles of the outrageous Eighties through to more sophisticated Afro-inspired uber-textures, next summer will give free rein to all options, provided that curls are the main protagonists – even if they are grown naturally!

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA