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Frequent Shampooer? Keep Your Color Vibrant Longer with Pravana

Wednesday, 17 July 2019 15:43

Pravana’s all new Color Protect Cleanse & Condition can keep hair color brighter longer – for up to 60 washes! Perfect for those who shampoo their hair frequently.

As a hairdresser you know all about it. You spend hours mixing pigments and applying them with brushes and foils and more foils and more, only to be disappointed to see it fade in what seems like no time at all. All that hard work and your client’s patience literally gets washed down the drain.

Now you can safeguard that color with the all-new Pravana Color Protect Cleanse and Condition, a shampoo and conditioner duo that is clinically proven to ensure hair color lasts up to 60 washes and continues to boost smoothness as well.

Moreover, it is perfect for blonds to redheads and every color in between, including your Vivid creative colors as the UV color protector reduce fading and antioxidant properties help stop residual oxidation. To help keep hair healthy, Silk Amino Acids build strength as well.

Pravana recommends keeping these in stock at your back bar to maintain color vibrancy during services, but these are also the perfect pink for your retail shelves to ensure your color work is long-lived and boost your bottom line.  

Find out more about Color Protect at

  • Color Protect Cleanse Shampoo

  • Color Protect Conditioner


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