top news

Products

Getting the Perfect Red

Tuesday, 16 July 2019 10:18

Joico’s LumiShine® PowerHouse Reds collection makes it easier to get just the shade of red you want.

Every woman should be a redhead at least once in her life… But as every colorist knows, it is not always easy to get just the right shade of red to enhance a client’s complexion or make the fashion statement she craves.

And even if you do pull it off, there is the fade effect, dullness, and loss of tone and shine that make your client’s happy face too short-lived.

Enter Joico’s LumiShine® “PowerHouse” collection of super-reds that stay true to tone and can even resist the fading effects of everyday aggressors. Of course the tones are bold and beautiful, ranging from riot red to modern rosé, to the richest red plum and everything in between, but the best thing about a good thing is if it lasts and lasts and lasts. And that just what this collection does, resisting fade and keeping hair brilliant and gorgeous for up to 40 shampoos. 

Moreover, Joico asked Rick Henry, Celebrity Stylist (personal hairstylist to Katy Perry) of Nine Zero One salon to develop the new “Fire Red Quick Melt” technique for a multi-dimensional red.

Henry was impressed with the color formulated with the breakthrough J5 Fade Resistant technology and built-in protection from environmental aggressors, and UV rays, which means that red so easily prone to fading now last longer and maintain their vibrancy.

How do they do it?
First of all, the J5 Fade Resistant Complex is a proven technology that anchors inside the hair for 2X the shine with conditioning and damage control. The cornerstone of PowerHouse Reds, the P5 dye anchors deeply to each strand for exceptionally brilliant color that lasts from service to service, while the Bond-Building ArgiPlex helps to protect hair and reduce breakage in every single treatment.

As a colorist, creating that perfect redhead could be a challenge. With the new LumiShine® PowerHouse Reds, I know my client will leave with that beautiful, shinny, vibrant, head-turning red that she’s always wanted,” commented Rick Henry, Nine Zero One salon Celebrity Stylist & Joico Guest Artist.

Get more on Joico’s LumiShine® PowerHouse Reds at Joico.com

  • Joico’s LumiShine® PowerHouse Reds



  • Joico’s LumiShine® PowerHouse Reds – Demi Perm Liquid



  • Joico’s LumiShine® PowerHouse Reds – Perm Creme



  •  

Related items

  • Pure by Francesco Hanley 16 July 2019

    Pure is a timeless collection of uncontaminated innocence, fused together by clean and blended textures.

  • Timeless by Hensmans Art Team 16 July 2019

    Wondrous, classic styles fused with current fashion trends create an extraordinary collection of timeless elegance and beauty.

  • Elements by Emma Holt 16 July 2019

    Emma's inspiration came from life after corona: "We can always rely on the natural elements to bring life and balance back into the world... I think this is a good message to everyone that life carries on."

  • Poise by Barry Maddocks 16 July 2019

    With this collection Barry Maddocks wanted to fixate on the craft of each look, whilst ensuring there were beautiful podiums for the heads to sit on. Employing rich colors with muted overtones, Maddocks created editorial styles with a wearable aesthetic.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA