top news


Discover the New KMS STYLECOLOR Trend Tones inspired by the Vibrant Streets of Miami

Tuesday, 02 July 2019 15:34

Commitment-free hair color inspired by the “Magic City”! In 2018, KMS introduced STYLECOLOR, a collection of temporary, waterproof color sprays designed to boost creative expression and push boundaries.

Easy to apply with even results on both darker and lighter hair, STYLECOLOR elevates your look, allowing you to accentuate your individual style while showcasing your creativity.

The STYLECOLOR breakthrough formula guarantees even results on every hair color with a polymer complex that contains a blend of pigments that evenly adhere to the hair’s surface, building a flexible, ultra-thin film. The water repellent surface ensures STYLECOLOR only comes off with shampoo—never leaving a trace behind on your pillow or clothing*

Now, KMS is expanding the STYLECOLOR family, adding three new hues that embody the vibrancy of Miami with wearable, fashion-forward hair color. After traveling to Miami to discover its Urban Artistry, the KMS style curators were instantly struck by the vibrant lifestyle and cultural richness. With residents at the center of what’s next in fashion, art, and nightlife, Miami was an immediate inspiration for the new STYLECOLOR trend tones:

● Inked Blue: Slightly darker and richer than the existing blue shade in the STYLECOLOR line-up, Inked Blue creates an intense tone for an even more vibrant result. Inspired by Miami’s bright and bold Wynwood Art District, Inked Blue can be used alongside Stone Wash Denim for a stand-out, balayage effect.
Nude Peach: Drawing inspiration from the sheer elegance of Miami’s iconic Art Déco architecture, Nude Peach takes its cue from the city’s instantly recognizable, pastel-hued buildings. This perfectly elegant and soft color is ideal for subtle highlights or a full-head statement.
● Velvet Berry: Also taking inspiration from Miami’s Wynwood Art District, Velvet Berry is a warm-toned purple shade that instantly gives any style intense depth. Use as an accent, or layer with a moderate tone from the existing STYLECOLOR line up for even more intensity. 

For more information on KMS, please visit

*Results may vary when used with oil-based products.



Related items

  • A Perfect Blend, Made Easy: Pravana launches ChromaSilk Blended Neutrals 02 July 2019

    As clients are beginning to make their long-awaited appointments and the books begin to fill, PRAVANA wants to make sure colorists have the tools they need to find success in the salon.

  • Kaleidoscopic by Louise Vlaar 02 July 2019

    A burst of energy with the kaleidoscope of color ranging from fiery red to sunshine yellow, from midnight blue to bright pink: a spectacular mix of shades complementing texture and shape.

  • Libertines by The Beauty Underground 02 July 2019

    Inspired by London’s New Romantics and the legendary Benneton campaigns of the 1980s, 'Libertines' sees hair colored using bright monochromic hues –a fresh take on the vivid craze– and styled in Beauty Underground’s signature look of multiple textures and editorial styling.

  • A Year of Colour by Hooker & Young 02 July 2019

    This whimsical collection is based on a 1970's school yearbook. Each image has its own individuality; just like the students in a yearbook.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA