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Introducing Kerasilk Revitalize: A New Rejuvenating Scalp and Hair Care Regimen

Tuesday, 14 May 2019 07:14

Think: What’s your hair age? Inspired by anti-aging skincare, this rejuvenating new regimen treats the scalp to ward off the signs of aging for healthier hair.

What it is: External oxidative stress factors like pollution, UV radiation, chemicals, heat and cold can cause the scalp to age faster, weakening and thinning the hair. On average, the scalp ages six times faster than skin, which influences the hair and creates dehydration and imbalance. Based on the concept that beautiful, ageless hair starts with a healthy scalp, Kerasilk Revitalize combines an in-salon treatment with a collection of at-home products targeted to your hair’s specific needs. Step by step, these scalp enhancers, shampoos, conditioners and specialized serums build on each other, delivering impressive benefits and long-lasting results to protect against the signs of scalp aging.

What makes it different: Goldwell’s innovative KERATRANSFORM TECHNOLOGY (KT3) blends silk (for luxurious color) with keratin (for structural support) and specialized ingredients borrowed from skincare technology to address the scalp’s specific needs through shampoo and serum pairings. Each Kerasilk Revitalize product is enriched with ECTOIN® - one of nature’s most powerful protectors that effectively shields the scalp from oxidative stress to combat the key signs of scalp aging.

Revitalizing Regimen:

IN-SALON SERVICE:

KERASILK SCALP FACIAL
• This multi-step in-salon service includes a pre-wash scalp exfoliation, shampoo, scalp re-balancing and application of a specialized serum targeted to each client’s exact needs. Price: Dependent upon each Goldwell Salon

AT-HOME:

1. EXFOLIATING PRE-WASH
• Jojoba-derived exfoliants deeply cleanse scalp to remove excessive sebum, dead skin cells and purify pores, providing a perfect foundation for long-lasting revitalization.
• Applied with slight pressure to a dry or wet scalp using wide circular movements.
• Inspired by traditional skin exfoliation, repeat every two weeks. 250ml, $31.99

2. SHAMPOO
• NOURISHING SHAMPOO
     – Infused with grapeseed extract, this shampoo gently cleanses and deeply hydrates, while soothing the scalp after exfoliating.
     – Ideal for dry, sensitive scalps. 250ml, $29.99
• REDENSIFYING SHAMPOO
     – This gentle cleanser fortifies weak, thinning hair with the power of ginseng. The scalp is rejuvenated and strands appear individually thicker and denser. 250 ml, $29.99

3. REBALANCING SCALP FOUNDATION
• Designed for use after shampooing, this active micro foam formula moisturizes and rebalances, strengthening the protective layer of the scalp to amplify the effects of the serums.
• Apply in large sections evenly to the scalp and leave for up to 15 minutes before rinsing thoroughly. 110ml, $31.99

4. SERUM
• NOURISHING SERUM
     – As the companion to the Nourishing Shampoo, this serum strengthens the scalp’s natural protective layer and adds a powerful dose of long-lasting hydration.
     – Formulated with ECTION® and grapeseed extract to soothe and intensively moisturize dry, sensitive scalps while protecting it from oxidative stress. 100 ml, $49.99
• REDENSIFYING SERUM
     – Formulated with ECTOIN® and Ginseng, this serum efficiently prevents from hereditary hair loss, strengthening the roots for long-lasting thickness and density. 100 ml, $49.99

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