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New BLONDME Range helps to Protect Hair during Lifting, Lightening and Coloring Process

Monday, 07 May 2018 16:09

It’s time to embrace a new era of blonde expression. The much-loved BLONDME® range from Schwarzkopf Professional® is now better than ever and has a bonding technology built in!

Bonding technologies are taking the hairdressing world by “storm”, and for good reason. The technology actively transforms damaged, broken and washed out hair by helping to reconnect and rebuild the bonds within the hair’s inner structure. It’s no wonder, then, that in-salon bonding services are quickly “evolving from simple trend to a must-have in all hair salons,” says Lesley Jennison – Schwarzkopf Professional’s Global Color Ambassador.

From bonding services to integrated bonding technology
Schwarzkopf Professional is merging their bonding technology with the BLONDME® color and care range – creating a next generation of products for hairdressers with the Integrated Bonding Technology built in. Instead of products used specifically for bonding services that require an extra step during the coloring, lightening or lifting process, the new BLONDME® helps hairdressers to blonde and bond their clients’ hair in one easy step, while the care range helps to maintain the hair’s repaired condition.

What can the new BLONDME® products be used for?
The all-new BLONDME® bond enforcing colors and toners cater to blonde clients whether they want cool, honey, caramel or toffee tones or iridescent, creamy, platinum or bronde looks. The Schwarzkopf Professional® BLONDME® Ambassadors: Lesley Jennison – Global Color Ambassador; and Kim Vō – Global BLONDME® Ambassador, have devised a series of stunning blonde looks and services for the new BLONDME® range.

Lesley Jennison recommends using BLONDME® Bond Enforcing Premium Lightener 9+ and BLONDME® Toner for dark to blonde color transformations to give a dazzling, bright, all-over platinum blonde. Platinum and cool blondes are a big trend right now. Lesley Jennison opts for BLONDME® Bond Enforcing Blonde Lifting to create incredible ice tones. For a sensational iridescent shimmer light platinum, metal and grey tones can be added using the BLONDME® Blonde Toning in amazing pastel tones.

For a less radical look, I add a caramel glow to dark hair with BLONDME® Bond Enforcing Paint-On Lightener and BLONDME® Bond Enforcing Blonde Hi-lighting,” says Kim Vō. “My clients want their blonde to be bright and beautiful, they want to illuminate. But it’s all about personalizing the blonde tones to fit their personality, skin type and eye color,” says Kim Vō. The variety of looks and services possible with BLONDME® helps him to personalize and co-create the optimal blonde for his clients. For pre-colored or natural blonde hair that is brittle and in need of nourishment, hairdressers can offer an extra intensive bonding service, tailored just for blondes, using the Keratin Restore Intense Care Bonding Potion and Keratin Restore Bonding Mask.

Prolong salon results with BLONDME® bonding care at home
The BLONDME® Bonding Care range has been expertly developed to work with the BLONDME® Bond Enforcing Colors. The gentle care range helps to create bonds and helps to maintain the optimal blonde results. The products are also tailored for all, cool and warm blondes. The Tone Enhancing Bonding Shampoo and Tone Enhancing Bonding Mask, work to help rebuild and help replenish the bonds and enhance the color results. For cool blondes there is also the Tone Enhancing Bonding Spray Conditioner.

Click here to discover the world of BLONDME®!

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