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Rejuvenating Permanent Haircolor! Here's AGE DENIED 2.0 by TIGI copyright©olour

Thursday, 26 April 2018 20:46

TIGI copyright©olour introduces five new, sultry, shine-enhancing red, copper and mahogany shades to its exciting anti-ageing range of rejuvenating permanent haircolor (see swatch below).

AGE DENIED rejects the ageing process and embraces younger looking hair, meeting the needs of the growing number of salon clients who desire restorative colour treatments with natural-looking results.

Designed by the TIGI International Technical Team, AGE DENIED provides healthy-looking color with seductive and vibrant results. Each shade has been preblended with a corresponding base for simplicity and ease of use. AGE DENIED is convenient to use, designed to provide up to 100% coverage on over 50% non-pigmented hair. The additional five shades make a total of 19 pre-blended shades with a simple 1:1 mixing ratio and the range is fully compatible with the existing TIGI copyright©olour activators.

AGE DENIED is great for every salon’s color needs. The beautiful colors within the range make women look and feel great, allowing them to take control of their personal image and style,” says Anthony Mascolo, TIGI International Artistic Director and Founder.

AGE DENIED has been created to cater for the woman who wants to take control of her ageing with a certain sophistication, tons of attitude and absolute confidence. AGE DENIED Rejuvenating Complex has been crafted with three anti-ageing ingredients known to combat the signs of ageing hair, resulting in a shiny, multidimensional finish, recapturing the hair’s vitality.

The new vibrant copper and mahogany shades are a fantastic addition to the current AGE DENIED range. Giving 100% coverage on over 50% non-pigmented hair, the pre-blended formulas make the colours very easy to use, perfect for busy colourists,” says Christel Lundqvist, TIGI Global Creative Technical Director.

Salons using AGE DENIED are supported by TIGI Education, to allow colorists to develop their technical and creative expertise in addressing the needs of ageing hair, helping them to build client satisfaction and loyalty.

AGE DENIED: It isn’t about lying, it’s about denying.

For more information please visit

  • TIGI Age Denied 2.0 Swatch


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