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Rinse. Shine. Repeat. Introducing NEW Redken Color Extend Vinegar Rinse

Tuesday, 24 April 2018 21:36

Once a multipurpose product used only in the kitchen, apple cider vinegar has now become a hot-ticket ingredient in health, skin and haircare formulations.

Now, Redken announces the launch of NEW Redken Color Extend Vinegar Rinse, designed to condition, smooth, strengthen and purify your clients’ hair with each use!

The new treatment, designed to be used once a week for 3-5 minutes, also rebalances your clients’ hair’s pH and gently cleanses for enhanced smoothness and shine.

The NEW Redken Color Extend Vinegar Rinse is formulated with Citric Acid to strengthen clients’ hair to the core and Apple Cider Vinegar to remove residue, smooth their hair without coating and enhance shine. Simply instruct them to use weekly before, after, or in place of conditioner to instantly brighten and refresh hair for more radiant color. Redken also recommends using the NEW Redken Color Extend Vinegar Rinse as a complete system with Redken Color Extend Magnetics Shampoo and Conditioner.

I always send my clients home with a complete haircare regimen based on their hair’s needs after an appointment at the salon. With the NEW Redken Color Extend Vinegar Rinse, I am finally able to send my clients home with a gentle, pH-balancing cleanser that they can incorporate into this regimen to help add shine and smoothness to the hair cuticle. When used once a week, it’s a great way to maintain hair health and aid in hairstyling by preventing product buildup,” says Redken Brand Ambassador Rodney Cutler.

Below please find 3 great ways for your clients to use the NEW Redken Color Extend Vinegar Rinse to smooth, balance pH and add shine.

Use as an add-on treatment >>>
NEW Redken Color Extend Vinegar Rinse can be used as an add-on treatment after shampoo and conditioner to increase shine. After conditioning, squeeze out excess water from hair. Spread NEW Redken Color Extend Vinegar Rinse throughout hair from scalp to ends and leave on for 3-5 minutes. Rinse. In case of contact with eyes, rinse them immediately.

Use as a shampoo substitute >>>
NEW Redken Color Extend Vinegar Rinse replaces shampoo to gently clarify. Simply apply to damp hair from scalp to ends for 3-5 minutes, rinse, then apply conditioner as usual. In case of contact with eyes, rinse them immediately.

Use as a conditioner substitute >>>
NEW Redken Color Extend Vinegar Rinse replaces conditioner to smooth without coating. After shampooing, squeeze out excess water from hair. Spread NEW Redken Color Extend Vinegar Rinse throughout hair from scalp to ends and leave on for 3-5 minutes. Rinse. In case of contact with
eyes, rinse them immediately.

Available: The NEW! Redken Color Extend Vinegar Rinse is $24.00 and is available at Redken salons nationwide, ULTA, Beauty Brands, JCPenney, and lookfantasic.com starting May 2018.

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