top news


Breaking News! Wella Professionals introduces WELLAPLEX and FUSIONPLEX

Tuesday, 13 March 2018 18:42

Introducing New Wella Professionals WELLAPLEX and FUSIONPLEX, the first end-to-end bond repair system ranging from in-salon treatments to take home care, allows you to color your hair how you want, when you want, without compromise. Available in-salons March 2018!

Wella Professionals was determined to create a better answer to the ‘Plex’ products on the market, formulating a more advanced and exclusive technology for perfect color development and stronger, healthier-feeling hair with every color treatment. The exclusive Opti pH Technology, which includes malic acid, helps reconstruct inner hair bonds. Traditional bonding products have a lower pH level which can produce uneven results and compromise hair color performance by not allowing the color to penetrate as easily.

The 3-step in-salon WELLAPLEX System creates an optimal pH for the best color results:

• No1 Bond Maker is formulated at a pH level of 9 or 10, giving the formula more alkalinity resulting in penetrating the hair for optimum color performance, optimal life and penetration of dye
• No2 Bond Stabilizer rebalances with a lower pH level to balance the hair shaft and seal in color
• No3 Hair Stabilizer is for use at home and helps to keep the hair strong, smooth and soft

To keep hair in its optimal condition between salon visits, and creating a true end-to-end system, Wella Professionals created the FUSIONPLEX care collection. This collection of shampoo, conditioner, mask and amino filler (in-salon) helps repair damage and prevent breakage.

The FUSIONPLEX Collection with SILKSTEEL FUSION Technology combines amino acids with micronized lipids to treat hair damage at multiple levels:

• Inside Hair: Two amino acids penetrate deep into the hair cortex. It refills and replenishes worn hair fiber to optimum condition, leaving hair up to 95% more resilient to breakage.
• Outside Hair: Hair cuticles are protected and sealed against free radical damage from the environment or overwork, while instant conditioners leave it primed for styling.

For more information, click here!




Related items

  • Iridescence by Josh Goldsworthy 13 March 2018

    This collection is inspired by a lustrous rainbow like play of color caused by the refraction of light waves, as seen on an oil slick, soap bubble, or fish scales, that change and morph as the angle of view changes.

  • COTY Professional Beauty announces Beauty Envision Awards Finalists 13 March 2018

    COTY Professional Beauty announced the finalists for the first North American Beauty Envision Awards, a competition for salon pros who are ready to influence the very definition of beauty with the art they create. Finalists will compete live on July 21st, 2019 at the Hollywood Palladium in Los Angeles.

  • All About Color! Up Close and Personal with Iconic Colorist Sonya Dove 13 March 2018

    Wella Global Top Stylist and Ulta Pro team member @sonyadove is one of the most respected color artists/educators in the world. Estetica had the pleasure of getting together with Sonya, and we’re thrilled to share our exclusive interview with you!

  • #CurlyMania – 25 Top Curly Looks for the Summer! 13 March 2018

    From the over-blown styles of the outrageous Eighties through to more sophisticated Afro-inspired uber-textures, next summer will give free rein to all options, provided that curls are the main protagonists – even if they are grown naturally!

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA