top news

Products

Inspired by Beer, Crafted for Men: Introducing Redken Brews

Sunday, 14 January 2018 18:54

In 2004, Redken introduced its first professional grooming line for men, Redken for Men. Staying true to their heritage, the next generation of men’s essentials is here: Redken Brews

The complete collection includes stylers formulated for endless looks, beer-inspired, malt-infused haircare formulations, skin solutions for shavers and non-shavers, beard care and no foil, no fuss color services for men.

With repackaged iconic products, the haircare range upgraded to include malt, and an expanded portfolio to include six new products Redken Brews is now the complete destination from Redken for every man’s grooming needs.

As a master groomer, I use products on men behind the chair every day. My male clients’ focus on personal grooming has grown exponentially over the past few years, so I’m thrilled that Redken has extended their men’s range to help consumers create countless hair looks in their day to day lives. With the addition of a hybrid skincare / beard grooming oil, this line truly encompasses all of my male clients’ needs at home. The masculine, beer-inspired look and feel of this line complements my barber chair as much as it does a man’s bathroom,” says Redken Brand Ambassador Rodney Cutler.

For the entire range by category and additional details, please visit www.redken.com/mens – also Redken Brews has its own Instagram page: @barbersandbrews to check in on all brand updates!

Related items

  • The Factory by Candice McKay 14 January 2018

    Candice McKay’s 2019 collection is a colorful and nostalgic exploration of the 1970’s. Inspired by old family photographs, they show a simpler time when society felt less jaded and the world could be changed by people.

  • Matte Finish, High Style: Introducing the NEW American Crew Matte Clay 14 January 2018

    American Crew®, the Official Supplier to Men, introduces NEW Matte Clay, the latest addition to the brand’s Clay family, ideal for shorter to medium length hair.

  • Bailey by Desmond Murray 14 January 2018

    This collection gives a nod to David Bailey with his classic old school Black & White lighting with a contemporary twist. The hair is an amalgamation of traditional, skin fade, graphic cuts and soft textures. Then enhanced with styling products to create bold finish.

  • Get the Met Gala Look: Hailey Bieber's Beachy Blonde by Ryan Pearl 14 January 2018

    Hailey Bieber hit the red carpet for the Met Gala last night in full-on “Camp” glam. Learn how Redken Brand Ambassador Ryan Pearl got her #blondegoals ready for the big night!

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA