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NEW Invati Advanced by Aveda: Innovative, Simpler Regimen reduces Hair Loss by 53%

Monday, 08 January 2018 22:17

Launched in 2012, Invati™ Solutions for Thinning Hair quickly became the best-selling global franchise from Aveda™ The Art and Science of Pure Flower and Plant Essences. It is a consistent award-winner internationally and has a 5-star rating on Aveda.com Every second, there are 2 people using an Invati™ product.

THICKER, FULLER HAIR
NEW 98% naturally derived Invati Advanced™ Solutions for Thinning Hair from Aveda is our breakthrough 3-step system composed of an Exfoliating Shampoo, Thickening Conditioner and Scalp Revitalizer that reduces hair loss by an incredible 53%* and instantly thickens the hair when applied now just once daily. Inspired by Ayurveda, the ancient healing art of India, this system features an invigorating blend of Ayurvedic herbs and helps keep the hair you have longer*.

The new Invati™ system continues to deliver high product performance in a simpler regimen,” says Justina Mejia-Montane, Vice President, Global Product Development at Aveda. “Guests who are experiencing signs of hair loss and thinning shouldn’t live without NEW Invati Advanced™.”

Invati Advanced™ now reduces hair loss by 53%*. It also features a more simplified usage routine of just 1x a day compared to 2x a day when it first debuted in 2012. And, in keeping with Aveda’s commitment to delivering high performance, natural-derived** products that are kinder to the planet, Invati Advanced™ is 98% naturally derived**.

* Reduces hair loss due to breakage from brushing, after using the Invati Advanced™ system for 12 weeks.
** From plants, non-petroleum minerals or water. Learn more at aveda.com

NEW ADVANCED RESULTS
The 98% naturally derived** Invati Advanced™ Solutions for Thinning Hair system includes:

1. EXFOLIATE: Invati Advanced™ Exfoliating Shampoo gently exfoliates, cleanses and renews the scalp with wintergreen-derived salicylic acid, removing build-up that can clog pores. This nourishing formula cleanses the hair and detangles to help protect from breakage during shampooing. Creates an optimal foundation for thicker, fuller hair.

2. THICKEN: Invati Advanced™ Thickening Conditioner instantly thickens and delivers weightless conditioning to help protect the hair from breakage. Naturally derived** amino acids mimic hair’s building blocks to help strengthen hair from root to ends. Hair is left thicker with fullness that lasts all day.

3. ACTIVATE: Invati Advanced™ Scalp Revitalizer reduces hair loss*** to help keep the hair you have longer. Now, when applied just once daily (compared to 2x a day when it first debuted in 2012) this new invigorating formula featuring tangerine peel and Japanese knotweed, penetrates the surface to help support hair’s natural keratin, while our patented energy ferment plus our Ayurvedic herb blend with ginseng and certified organic turmeric invigorate the scalp when massaged in. Certified organic amla leaves the hair instantly thicker with lift at the root.

The 98% naturally derived**** Invati Advanced™ Solutions for Thinning Hair system is formulated with a blend of ingredients including:
Ginseng, certified organic turmeric and Aveda’s patented energy ferment invigorates the scalp when massaged in.
Certified organic amla instantly thickens the hair.

WHAT’S THE AROMA
The 98% naturally derived** Invati Advanced™ Solutions for Thinning Hair Pure-Fume™ aroma is a luxurious blend of certified organic lavender, rosemary, geranium and other pure flower and plant essences.

*** Reduces hair loss due to breakage from brushing, after using the Invati Advanced™ system for 12 weeks.
**** From plants, non-petroleum minerals or water. Learn more at aveda.com

PLANET-RESPECTING PACKAGING
The 98% naturally derived** Invati Advanced™ Solutions for Thinning Hair system includes:
Invati Advanced™ Exfoliating Shampoo (SRP: $33, 200ml) is housed in a 200ml, 100% PCR HDPE bottle.
Invati Advanced™ Thickening Conditioner (SRP: $33 200ml) is housed in a 200ml, minimum 58% PCR HDPE and up to 42% bioplastic (which is 96% plant derived and 4% petrochemical) tube.
Invati Advanced™ Scalp Revitalizer (SRP: $65, 150ml) is housed in a 150ml, 100% PCR PET bottle with direct to scalp sprayer in a 90% PCR fiber carton.

SOIL TO BOTTLE
Aveda partnered with Nisarga, an Indian firm committed to growing Ayurvedic herbs with organic agriculture, to supply the certified organic turmeric used in the Invati Advanced™ Solutions for Thinning Hair system. Aveda’s support of Nisarga is helping them to expand organic farming that is better for the Earth, the farmers—and everyone. The CO2 extraction method used on the turmeric is also environmentally friendly.

AVAILABILITY
New 98% naturally derived** Invati Advanced™ Solutions for Thinning Hair is available beginning December 31, 2017 in Aveda Experience Center retail stores, Aveda Salons and Spas and online at www.aveda.com

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