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Professional Color Brand PRORITUALS launches New Trending Metallics

Friday, 07 July 2017 15:50

PRORITUALS has announced the launch of their Metallics professional hair color line. Known for their high-quality professional color products, the addition of the nine new metallic shades continues to position PRORITUALS as a fashion-forward professional color line.

These unique shades can be used alone or intermixed with PRORITUALS Professional Hair Color and Brighteners for refinement or to create dramatic results.

Features and benefits include:
74 intermixable shades: all shades are intermixable to unleash the creativity of each individual stylist.
Chromaprism technology: PRORITUALS utilizes micropigment technology to deliver longer lasting, more vibrant color.
Low Ammonia: The micropigment technology allows a stylist to achieve fashion-forward visual results utilizing under 2 percent ammonia in all PRORITUALS shades.
Single Tube Concept: The unique formulation allows for semi, demi and permanent in one tube to maximize lower inventory options.
Balanced Protein and Moisture Base: The balanced base makes the color ideal for all hair types and allows the formula to be customized to each guest.

For more information, please visit

  • New Trending Metallics

  • New Trending Metallics

  • New Trending Metallics

  • New Trending Metallics


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