top news

Products

Turn to the Cool Shot Button for High Gloss finishes Sam Villa Artist Series Professional Blow Dryer

Wednesday, 28 June 2017 23:18

Most stylists are aware that heat breaks the hydrogen bonds in hair allowing it to be reshaped, hence thermal tools. BUT, many aren’t aware that cool air serves a purpose too – it closes the cuticle and locks in style and shine.  

Look for professional dryers like the Sam Villa Artist Series Professional Blow Dryer that have a cool shot button in an easily accessible location for one touch high gloss finishes.

I see so many stylists going over and over sections of hair multiple times to get a nice shiny finish, and that’s not the most efficient way to create shine.  Styling hair with one or two passes of a thermal tool should be enough, then utilize the cool shot button to lock in the finish, close the cuticle and add gloss,” says Sam Villa, co-founder of Sam Villa® and Global Artistic Ambassador for Redken 5th Avenue, who stresses maximum results with minimal effort.

Other benefits of using a cool shot button are:
– Hair looks healthier when it’s shiner
– Smoothing the cuticle reduces frizz and tangles
– Cooling hair helps maximize volume as it prevents hair from collapsing as it sets

Another way to increase shine is by reducing heat all together and drying hair on a lower heat setting to reshape without roughing the cuticle up as much.

Related items

  • Video Alert! How To Create Shorter Layers with Movement in the Crown with Sam Villa 28 June 2017

    Diamond sections are a great way to create movement at the crown in shorter layers. Watch the one and only Sam Villa use diamond sections with over direction and diagonal finger angles to create the perfect amount of volume and movement.

  • Video Alert! BaBylissPRO Rapido Trick! Give Clients Body with a Touch of VaVaVOOM Volume! 28 June 2017

    Adding BODY to hair… This is a styling trick that is coming back as texture takes over the industry! Sadly, our pin-straight clients crave that extra volume and lift when they leave the salon, and BaBylissPRO explains just how to transform you blowdrying tools into a roller at the end of each section, giving clients the “body” of their dreams!

  • Video Alert! How To Create Deep Texture in Men's Short Haircuts with Sam Villa 28 June 2017

    Being proficient in men’s haircutting is really important if you want to build a wide variety of clients. And, knowing different techniques that create unique textures in men’s hair is extremely helpful,” says Andrew Carruthers, Education Director for Sam Villa.

  • Video Alert! Man Fringe Haircut Tutorial 28 June 2017

    Justin Bieber, Harry Styles, Zayn, Jared Leto and many other celebrities are sporting man fringe, so be prepared for guests to come asking for it. Andrew Carruthers, Education Director for Sam Villa, shares how to adjust the length, texture and shape of fringe so it looks lived-in, natural and masculine.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | email:info@estetica.it | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA