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Gentle, Powerful, Clean! Introducing Redken's NEW Clean Maniac Micellar Clean-Touch Haircare

Saturday, 13 May 2017 14:04

Redken has tapped longwear makeup’s unrivaled remover, micellar water, and brought its dirt-magnet technology into the new Redken Clean Maniac Micellar Shampoo.

Micellar technology utilizes cleansing ‘micelles’ to attract and remove dirt and oily substances on the surface of your clients’ hair like a magnet, leaving a soft, clean feel without stripping strands. Free of sulfates and silicones, the Shampoo and Conditioner leave a clean-touch feel to your clients’ hair while providing a fresh-from-the-shower clean all day, and are gentle enough for everyday use.

But what exactly is micellar technology? Micellar technology contains surfactants that have water-loving and oil-loving “moieties” that encase the oil and dirt particles into a “micelle,” that is then rinsed off of your clients’ hair, leaving it clean and fresh. Next, Redken Clean Maniac Clean-Touch Conditioner lightly moisturizes strands for a clean, healthy feel. Both the Shampoo and Conditioner also feature Redken’s patented Neofresh Technology, an odor-neutralizing technology which surrounds odors and repels them so hair remains fresh and pleasant.

Working in New York City, many of my clients are exposed to pollution and other environmental stressors that can make hair feel lackluster and less than fresh,” says Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC. “Redken has specific products for every clients’ needs – dry, damaged, color-treated. This new shampoo and conditioner provides consumers with what they want most today: clean, touchable hair. The Clean Maniac range cleanses and softens hair without weighing it down, and cleanses hair of pollution, excess sebum, styling buildup and daily dirt and grime. I recommend it to all of my clients who want their hair to feel clean, fresh and healthy.”

The suggested retail price for Clean Maniac Micellar Shampoo is ($19) and Conditioner is ($20)

The Clean Maniac range is available at Redken authorized salons nationwide starting in June 2017.

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