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Bold is Better! Introducing the New True Blue & Kelly Green Joico Color Intensity Shades

Tuesday, 02 May 2017 15:12

Pantone’s Color of the year is “Greenery” and how fitting a name for this year’s hue to view especially when you think rolling hills of literally, greenery and bold and vibrant, natural greens like new Joico Color Intensity “Kelly Green.”

Not to be outdone, its neighbor on the rainbow spectrum also has its own new, bold Color Intensity shade in “True Blue” – two updated, cool and BOLD shades that last up to 20 shampoos!

WHY YOU’LL LOVE THEM

• Show-stopping shades that stay bold for up to 20 shampoos
• Reconstructs as you color with K-PAK’s exclusive Quadramine Complex® for guaranteed healthier-looking hair after every color service
• Ultra-nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
• Can be mixed with all Color Intensity shades

The bold color does not stop there. On top of new True Blue and Kelly Green, we’ve extended the staying power of 19 more of your favorite Color Intensity shades to up to 20 shampoos! From best-sellers like Orchid and Titanium, to Black Pearl and Amethyst Purple – you can now count on color longevity for up to 20 shampoos on all 19 of these vibrant shades in the Color Intensity shade palette!

Color Intensity True Blue is as deep as it is bright and Kelly Green is a lush, clover-green shade that will leave admirers green with envy! For such bold colors, Joico turned to the boldest color dare-devil, Larisa Love, for a special technique using the 2 new shades and more from the Color Intensity collection. She created a vibrant, multi-colored look that she calls, “Northern Lights,” inspired by the beautiful phenomenon of the same name (see image above!).

This look is “…fun, flirty and perfect for when you want to experiment with a bold new look!” – Larisa Love, CosmoProf Beauty Brand Ambassador. Watch the video here!

Get inspired and create your bold looks today. Go to Joico.com/intensity or download the JoiColor System app for the full technique video and formula, plus many others.

New Joico Color Intensity Kelly Green and True Blue semi-permanent shades – $6.25 Salon Price, 4 oz., available as of July 2017.

JoiColor System App available for iPhone and Android at Apple App Store & Google Play.

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