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Introducing New BLONDME by Schwarzkopf Professional – A New Era of Blonde Expression

Monday, 01 May 2017 16:43

Schwarzkopf Professional is merging their bonding technology with the BLONDME® color and care range – creating a next generation of products for hairdressers with the Integrated Bonding Technology built in.

Instead of products used specifically for bonding services that require an extra step during the coloring, lightening or lifting process, the new BLONDME® helps hairdressers to blonde and bond their clients’ hair in one easy step, while the care range helps to maintain the hair’s repaired condition.

What can the new BLONDME® products be used for?
The all-new BLONDME® bond enforcing colors and toners cater to blonde clients whether they want cool, honey, caramel or toffee tones or iridescent, creamy, platinum or bronde looks. The Schwarzkopf Professional® BLONDME® Ambassadors: Lesley Jennison – Global Color Ambassador; and Kim Vō – Global BLONDME® Ambassador, have devised a series of stunning blonde looks and services for the new BLONDME® range.

The technology actively transforms damaged, broken and washed out hair by helping to reconnect and rebuild the bonds within the hair’s inner structure. It’s no wonder, then, that in-salon bonding services are quickly “evolving from simple trend to a must-have in all hair salons,” says Lesley Jennison – Schwarzkopf Professional’s Global Color Ambassador.

Platinum and cool blondes are a big trend right now. Lesley Jennison opts for BLONDME® Bond Enforcing Blonde Lifting to create incredible ice tones. For a sensational iridescent shimmer light platinum, metal and grey tones can be added using the BLONDME® Blonde Toning in amazing pastel tones.

For a less radical look, I add a caramel glow to dark hair with BLONDME® Bond Enforcing Paint-On Lightener and BLONDME® Bond Enforcing Blonde Hi-lighting”, says Kim Vō. “My clients want their blonde to be bright and beautiful, they want to illuminate. But it’s all about personalizing the blonde tones to fit their personality, skin type and eye color”, say Kim Vō. The variety of looks and services possible with BLONDME® helps him to personalize and co-create the optimal blonde for his clients.

For pre-colored or natural blonde hair that is brittle and in need of nourishment, hairdressers can offer an extra intensive bonding service, tailored just for blondes, using Keratin Restore Intense Care Bonding Potion and Keratin Restore Bonding Mask.

BLONDME® Lighteners

Bond Enforcing Premium Lightener 9+
This high performance powder lightener gives hair the maximum lift – up to 9 levels and is suitable for all hair bases with built in bonding technology.  15.9 oz., $ $24.95

Bond Enforcing Paint-On Lightener
An ammonia–free cream lightener with built in bonding technology, which can be used for precise and seamless freehand painting techniques. 8.4 fl. oz., $17.50

BLONDME® Bond Enforcing Colors

Bond Enforcing Blonde Lifting
High performing lifting shades, with built in bonding technology, for lifting, bonding and toning in one application. The formula can give up to 5 levels of lift. Available in 3 shades: Steel Blue, Ice and Sand. 2.02 fl. oz., $8.30

Bond Enforcing Hi-Lighting
Highlighting shades with built in bonding technology, for powerful lift and toning on dark or previously colored bases. Available in Warm Blonde and Cool Rosé. 2.02 fl. oz., $8.30

Bond Enforcing White Blending
High quality lifting, bonding and white blending in one. This product can be used to give up to 4 levels of lift and gives up to 100% coverage on white hair. Available in four shades: Ice, Irise, Sand and Caramel. 2.02 fl. oz., $8.30

BLONDME® Toning and Neutralizing

Blonde Toning
Pastel toners suitable for pre-lightened bases and natural bases of 9 or lighter. Intermixable with all BLONDME® lifting and white blending creams. Available in 7 shades: Ice, Steel Blue, Sand, Caramel, Strawberry, Lilac and Apricot. 2.02 fl. oz., $8.30

Instant Blushes
Available in four shades: Ice, Strawberry, Jade and Steel Blue. These translucent, no commitment pastel sprays can be used for pre-lightened and naturally blonde bases – 9 and lighter. 8.4 fl. oz, $12.95

BLONDME® In-Salon Bonding Care
Expertly designed to complete and maintain the in-salon blonde service.

Keratin Restore Bonding Shampoo
A shampoo that gently cleanses weak or damaged hair. The integrated bonding technology works to help create new bonds within the hair fibers, reinforces weakened areas in the hair structure while smoothing and conditioning. 8.45 fl. oz./33.81 fl. oz., $10.00/$27.50

Keratin Restore Intense Care Bonding Potion
Bonding care concentrate for in-salon usage in combination with BLONDME® Keratin Restore Mask. Repairs the internal structure of fragile, lightened and colored hair while helping to create new bonds within the hair fibers 5.07 fl. oz., $10.50

BONDING CARE CONCENTRATE FOR IN-SALON USAGE IN COMBINATION WITH BLONDME® KERATIN RESTORE BONDING MASK

Keratin Restore Bonding Conditioner
A cream conditioner which protects and repairs lightened and colored hair, while the bonding technology helps to create new bonds within the hair fibers, detangles and smooths the hair surface for optimum blonde color shine. 6.76 fl. oz., $11.50

Keratin Restore Bonding Cleansing Conditioner
A gentle cleansing conditioner with integrated bonding technology. 6.76 fl. oz., $16.50

Keratin Restore Bonding Mask
A repairing treatment expertly designed to complete and maintain the structure of fragile, lightened and colored hair. This conditioning mask has a creamy texture and is for use in in-salon blonde services. 6.76 fl. oz./ 16.90 fl. oz., $12.50/ $26.50

Shine Elixir
A luxurious elixir which provides smoothness and care while leaving the hair soft with a silky touch. Pour a small amount and rub into palm of hands. Work through mid-lengths and ends to towel dried hair. Leave in. 5.07 fl. oz., $10.50
 
Prolong salon results with BLONDME® bonding care at home
The BLONDME® Bonding Care range has been expertly developed to work with the BLONDME® Bond Enforcing Colors. The gentle care range helps to create bonds and helps to maintain the optimal blonde results. The products are also tailored for all, cool and warm blondes. The Tone Enhancing Bonding Shampoo and Tone Enhancing Bonding Mask, work to help rebuild and help replenish the bonds and enhance the color results. For cool blondes there is also the Tone Enhancing Bonding Spray Conditioner.

FOR COOL BLONDES:

Tone Enhancing Bonding Shampoo – Cool Blondes
A pigmented, shampoo with integrated bonding technology. This shampoo has been expertly developed to deliver targeted levels of cool blonde pigments to maintain fresh cool tones. 8.45 fl. oz./ 33.81 fl. oz., $10.00/ $27.50  

Tone Enhancing Bonding Mask – Cool Blondes
A lightweight, pigmented treatment with built in integrated bonding technology. The formula also delivers cool pigments to maintain cool blonde tones and visually brightens highlighted blondes. 6.76 fl. oz., $12.50

Tone Enhancing Spray Conditioner
Pigmented leave-in spray conditioner with cool cendré tone direction – for lightweight daily blonde care. 5.0 fl. oz., $10.50

FOR WARM BLONDES:

Tone Enhancing Bonding Shampoo – Warm Blondes
This pigmented shampoo has a caramel tone to support and maintain warm blonde colors. The formula delivers precise levels of warm pigments to maintain warm tones, while gently cleansing and caring for the most delicate lightened and colored hair. 8.45 fl. oz., $10.00

Tone Enhancing Bonding Mask – Warm Blondes
This nourishing pigmented treatment with integrated bonding technology, contains natural warm color pigments to refresh warm blondes and enrich dull, faded blondes. 6.76 fl. oz., $12.50

For additional information, please visit Schwarzkopf-ProfessionalUSA.com

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