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Coolest Natural Tones + Gray Coverage: Joico's New Vero K-PAK Age Defy Natural Platinum Ash Shades

Wednesday, 19 April 2017 22:30

Vero K-PAK® Age Defy introduces the Natural Platinum Ash Series, four stunning shades that deliver our coolest natural coverage to hair with 50% or more gray—plus locks that look, feel and act more youthful inside and out!

A gray-blue platinum base gives this series the cooling power to produce the most lustrous natural cool tones imaginable while freezing out even the slightest bit of brassiness.

Vero K-PAK Age Defy fights the effects of time with a mega breakthrough: 3-Defense Technology, a deep-penetrating blend of time-released lipids, essential amino acids and bio-mimetic ceramides that help soften and smooth the hair for renewed shine, extraordinary condition and manageability that makes styling a breeze.



  1. • Naturals with an ultra-cool gray-blue platinum base
  2. • Softer, more manageable hair texture
  3. • Renewed luster and vibrancy
  4. • Top-of-the-line conditioning

Like skin, the natural aging process takes its toll on hair. Over time, you clients will very likely begin to notice:

  1. • Increasingly gray hair
  2. • A dull, “flat” look
  3. • Coarse, wiry texture
  4. • Brittle strands that are prone to damage

Vero K-PAK Color – Age Defy Natural Platinum Ash shades $6.50 Salon Price (4 oz. ea.), available as of March 2017.

Watch the “Desert Taupe Brunette” Technique video and download the technique guide book on the JoiColor System Mobile App on today.

The JoiColor System Mobile App is available through the Apple App Store and Google Play.

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