top news


Coolest Natural Tones + Gray Coverage: Joico's New Vero K-PAK Age Defy Natural Platinum Ash Shades

Wednesday, 19 April 2017 22:30

Vero K-PAK® Age Defy introduces the Natural Platinum Ash Series, four stunning shades that deliver our coolest natural coverage to hair with 50% or more gray—plus locks that look, feel and act more youthful inside and out!

A gray-blue platinum base gives this series the cooling power to produce the most lustrous natural cool tones imaginable while freezing out even the slightest bit of brassiness.

Vero K-PAK Age Defy fights the effects of time with a mega breakthrough: 3-Defense Technology, a deep-penetrating blend of time-released lipids, essential amino acids and bio-mimetic ceramides that help soften and smooth the hair for renewed shine, extraordinary condition and manageability that makes styling a breeze.



  1. • Naturals with an ultra-cool gray-blue platinum base
  2. • Softer, more manageable hair texture
  3. • Renewed luster and vibrancy
  4. • Top-of-the-line conditioning

Like skin, the natural aging process takes its toll on hair. Over time, you clients will very likely begin to notice:

  1. • Increasingly gray hair
  2. • A dull, “flat” look
  3. • Coarse, wiry texture
  4. • Brittle strands that are prone to damage

Vero K-PAK Color – Age Defy Natural Platinum Ash shades $6.50 Salon Price (4 oz. ea.), available as of March 2017.

Watch the “Desert Taupe Brunette” Technique video and download the technique guide book on the JoiColor System Mobile App on today.

The JoiColor System Mobile App is available through the Apple App Store and Google Play.

Related items

  • The Opposite by Sevda Durukan 19 April 2017

    Unconventional coloring techniques and unusual shapes create eye-catching contrasts in this mesmerizing collection by the very talented Sevda Durukan, Joico's European Color Design Team Member. Hence the name of the collection "The Opposite".

  • How To: Katy Perry's Angelic Blonde Pixie by Rick Henry 19 April 2017

    The fashion's at Met Ball 2018 true to form, was not to be missed, and neither was the hair! And the never understated Katy Perry’s blonde courtesy of Joico Blonde Life™, by Nine Zero One Salon’s Rick Henry, matched her white and gold wings and beaded gold skirt.

  • How-To: Cara Delevingne's Peek-a-Boo Pink Hair by Mara Roszak 19 April 2017

    Celebrity hairstylist Mara Roszak used Joico Color Butter temporary hair-color and Joico Hair Shake texturizer to give Cara Delevingne a stunning ‘do at the Met Gala night that was the perfect peek-a-boo pop of color and style to complement her strikingly provocative yet veiled sartorial black gown.

  • Breaking News! Larisa Love joins Joico as Exclusive Brand Ambassador 19 April 2017

    To say there has been an explosion of social media influence would be an understatement. Its power has enabled people to reach each other and connect across not only long distances but from all walks of life.

Copyright © 2012 | All rights reserved • Edizioni Esav s.r.l. | P.iva 05215180018 | | Privacy Policy login | Powered by coolshop

popup - Wisepops - script

Cookies - USA