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11 New Ways to #GetGlossy – New Joico LumiShine Demi-Permanent Liquid Color Shades!

Monday, 10 April 2017 19:05

Loving LumiShine™ Demi-Permanent liquid’s heart-stopping shine and straight-from-the-bottle perfection? Get ready to fall head-over-heels… again.

Introducing 11 NEW swoon-worthy shades of Joico LumiShine Demi-Permanent Liquid Color—the color stylists voted their #1 Favorite New Haircolor line at the 2016 Stylist Choice Awards. Why the lovefest? Whether you want to refresh faded color, tone a hue to perfection, blend gray naturally or give hair a gorgeous gloss-over, this versatile, ammonia-free formula is always a winner!

And that’s not all. Joico LumiShine’s breakthrough ArgiPlex Technology transforms from the inside out, leaving hair with up to 2x the shine compared to untreated hair, and 100% relenished and restrengthened (based on laboratory testing of damaged hair).

Pros can watch Joico’s product knowledge video on LumiShine Demi-Permanent liquids via the JoiColor System App (get it for iPhone and Android at Apple App Store & Google Play). Using LumiShine Demi-Perm. Liquid services offers gentle, glossy gorgeous results for your clients, for a low-maintenance, healthy way to tone, add smooth shine and strength for any hair type.

• Outstanding color, shine and condition in one service
• Amazing versatility: refreshes faded color, tones, blends away gray, boosts shine
• Intermixable, easy-to-use palette of 33 shades
• Gentle pH balanced, ammonia-free formula

The 11 NEW LumiShine Demi-Permanent Liquid shades: 10NC, 8NC, 4NC, 9NA, 5NA, 3NA, 6NV, 9V, 7V, 3VV, and 4NWB

Joico's patented ArgiPlex Technology fuses the power of three proven complexes to repair hair damage and lock in exceptional color, vibrancy and shine.
• Arginine Replacement System: Amino acid testing confirmed that Arginine lost during coloring is fully replenished.
• Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair sealing in moisture, softness and brilliant shine.
• Quadramine Complex®: Our exclusive blend of low-molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from cuticle to the cortex, guaranteeing healthy-looking hair after every single color service.

Joico LumiShine Demi-Permanent Liquid shades (10NC, 8NC, 4NC, 9NA, 5NA, 3NA, 6NV, 9V, 7V, 3VV, and 4NWB) $5.35 Salon Price, available as of May 2017.

Get more on the award-winning Joico LumiShine Color – the “Stylist’s Choice,” like video how-tos and step-by-steps by downloading the JoiColor System Mobile App today, available through the Apple App Store and Google Play, or visit

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